Bazaarvoice and Fry, Inc. Team Up to Integrate the Customer Voice into the Online Shopping Experience

Multichannel retailers can now leverage the industry's most customizable and ROI-driven customer ratings and reviews solution available

AUSTIN, TX– September 24, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications, and Fry, Inc., an eCommerce design, development, and managed services provider, today announced the integration of Bazaarvoice’s best-in-class ratings and reviews solution with Fry’s Open Commerce Platform™. Multichannel retailers can now rapidly add Bazaarvoice’s ratings and reviews technology to their eCommerce sites in order to improve the online shopping experience and increase sales. The turnkey solution provides seamless access to Bazaarvoice’s world-class technology, word of mouth expertise, and proven best practices that have delivered measurable success to over 120 eCommerce leaders such as Bass Pro Shops, Macy*s, Overstock.com, and PETCO.

“Fry and Bazaarvoice share the same approach: delivering the best technology supported by the best services in the industry,” said Rudy Pataro, CTO of Fry, Inc. “We selected Bazaarvoice to provide a review solution for our platform because they are the best in the business at meeting the needs of large multichannel retailers. Bazaarvoice offers the level of customization, integration, and analytics that our clients need to achieve maximum success with ratings and reviews.”

Bazaarvoice provides a risk-free way to incorporate ratings and reviews into the eCommerce experience through the industry’s most customizable technology, reliable and accurate content moderation, and seamless integration with over 30 leading eCommerce partners. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and branded content syndication to the world’s largest comparison shopping sites, increasing search engine visibility and improving overall conversion rates. The solution delivers retail clients:

• Completely Customizable Implementation: A fully customizable white label solution that blends seamlessly with the retailer’s brand and customer experience. Custom integration is available with over 30 eCommerce leaders in site search and navigation, email marketing, and personalization and recommendations.
• Industry’s Most Advanced Analytics: Actionable analysis of review content and trends drives greater impact from word of mouth.
• Dedicated Client Services: Combination of personalized account management, proven best practices and continual development of new promotional techniques ensures higher ROI from social commerce.
• Open Syndication Platform: Extend the business impact of customer-to-customer conversations and attract new customers by displaying review content across the Bazaarvoice syndication network of shopping comparison sites, such as MSN, Shop.com, and PriceRunner.com.

“Bazaarvoice goes beyond any other solution on the market by giving us a full range of tools for understanding and leveraging user-generated review content in our online and offline marketing and merchandising initiatives,” said Bob Fox, Marketing Director at FAO Schwarz. Fry client, FAO Schwarz, the leading specialty toy retailer and the oldest retail establishment in the United States, recently selected Bazaarvoice to bring customer ratings and reviews to www.fao.com. “With Bazaarvoice, we have immediate access to state-of-the-art capabilities and an expert services team that understands how to minimize the risk of reviews for large retailers.  We evaluated several other options and it was clear that Bazaarvoice was the best solution to fit our needs.”

“We are very pleased to partner with Fry to help multichannel retailers get more from ratings and reviews,” said Brett Hurt, founder and CEO of Bazaarvoice. “Bazaarvoice is committed to being a strategic partner for word of mouth marketing programs and we look forward to helping Fry’s clients maximize their investment in ratings and reviews through our unique integrated technology and services approach.”

About Fry, Inc.
Fry, Inc. (www.fry.com) designs, develops, builds, and hosts multi-channel e-commerce applications for clients such as Brookstone, Crate and Barrel, Eddie Bauer, Godiva Chocolatier, Levenger, Spiegel, The Swiss Colony and Whirlpool. The firm specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy and offers consulting and services for a variety of business processes including market strategy, marketing effectiveness, merchandise and business planning, logistics, and supply chain and order management  With offices in Ann Arbor, Chicago, New York and San Francisco, Fry is a privately held company that has been designing and developing e-commerce applications since 1994.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 120 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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