Shop.org Elects Bazaarvoice CEO Brett Hurt to Board of Directors

Hurt brings expertise in word of mouth marketing and social commerce to leading association for retailers online

Austin, TX– September 11, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that founder and CEO Brett Hurt has been elected to the Board of Directors of Shop.org, the leading association for retailers online. Shop.org is the online division of the National Retail Federation (NRF) and counts over 600 members, including the 10 largest retailers in the U.S. and 70% of the Internet Retailer Top 100 E-Retailers.

Hurt was among four new executives recently appointed to the Shop.org Board of Directors. As a newly elected Board member, Hurt will represent the needs of the Shop.org membership, provide strategic and financial advice on the mission, vision and operation of Shop.org, and contribute to Shop.org's authority in the industry.  All Board members are elected by current Shop.org members and serve a two-year term.

“Authentic consumer-generated content has become critical to online shoppers in the last two years, and Bazaarvoice has been working hand-in-hand with Shop.org to further the advancement of the consumer’s voice in eCommerce,” said Hurt, who previously served on the Shop.org board from 2004 to 2006. “I’m honored to have been elected to the Shop.org Board of Directors for a second term, and I look forward to contributing my time and expertise to this highly regarded organization.”

Hurt brings over a decade of deep operational experience in the eCommerce industry to the Shop.org board. As the founder and former CEO of Coremetrics, Hurt started Bazaarvoice in 2005 and has grown the company into the leading provider of consumer ratings and reviews. In July, Bazaarvoice served 500 million consumer-generated product reviews to online shoppers at over 120 sites, including Dell.com, QVC.com, PETCO.com, Macy’s.com, Overstock.com, and Sears.com.

“It is a pleasure to welcome Brett Hurt to the Board of Shop.org,” said Scott Silverman, Executive Director of Shop.org. “Brett is highly regarded in the online retail industry and will offer guidance and insight that will benefit Shop.org members.”

Newly-elected Shop.org Board Members are:

• Miki Berardelli, Vice President, Marketing, Polo Ralph Lauren
• Pinny Gniwisch, Founder and Executive Vice President, Marketing, Ice.com
• John Lazarchic, Vice President, E-Commerce, PETCO Animal Supplies, Inc.
• Brett Hurt, Founder and CEO, Bazaarvoice, Inc.

Re-elected Shop.org Board Members are:

• Carrie Johnson, Vice President and Director, Research, Forrester Research
• Scott Key, Vice President, CRM and Business Development, GAP, Inc.
• Richard Last, Vice President and Director, New Business Development, jcp.com, JCPenney
• Kelly Mooney, President, Chief Experience Officer, Resource Interactive
• Robert Myers, Senior Vice President, QVC.com and Direct Response Marketing, QVC.com

Returning Directors include:

• Gary Briggs, eBay, Senior Vice President, Chief Marketing Officer, eBay North America
• Troy Brown, Senior Director & General Manager, The Timberland Company
• Chuck Davis, Chairman and CEO, Fandango
• Patti Freeman-Evans, Senior Analyst, Retail, JupiterResearch
• Denise Incandela, President of Saks Direct, Saks Fifth Avenue
• John McAteer, Head of Retail, Google, Inc.
• Tracy Mullin, President and CEO, National Retail Federation
• Elaine Rubin, President, Ekrubin, Inc.
• Scott Silverman, Executive Director, Shop.org
• Sam Taylor, Senior Vice President, HP Direct, Hewlett-Packard

The next Shop.org Board of Directors meeting will be held on September 17 at Shop.org’s Annual Summit in Las Vegas.

About Shop.org
Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S. and 70 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. Shop.org programs and activities include benchmarking research, events and networking communities.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 120 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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