Spa Finder Adds Ratings & Reviews From Bazaarvoice

Spa aficionados can now share and read authentic opinions about more than 3,700 spa properties worldwide at www.SpaFinder.com

Austin, TX – July 11, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that SpaFinder.com, the largest spa consumer web site, has launched customer ratings and reviews at http://www.SpaFinder.com. The millions of consumers who annually visit SpaFinder.com to learn about spas and book spa travel can now find and share relevant, authentic opinions about more than 3,700 spa properties worldwide.

Visitors to www.SpaFinder.com can log in to rate spas on a 5-star scale according to 5 key criteria: service quality, service variety, spa facilities, fitness facilities, and overall rating. Reviewers can also submit reviews and share information about themselves, such as number of spas visited each year, to provide context for their opinions.

“We’re proud to announce the first resource for spa-specific ratings and reviews,” said Pete Ellis, CEO of Spa Finder, Inc., the world's largest spa marketing and media company. “SpaFinder.com serves the most active, knowledgeable spa consumers in the world, and we’re thrilled to allow every site visitor to benefit from their shared experience and insight.”

Reviewers at the SpaFinder.com site share critical, credible details that are often not included in standard marketing materials. For example, a recent 5-star review of the Canyon Ranch SpaClub Aboard the Queen Mary 2 pointed out that “… the workout room at the spa had a fabulous view which made it that much more enticing to use during my cruise. I also liked the pool area with the various steam and sauna and foot baths.”

Spa Finder also anticipates that customer ratings and reviews will play an important strategic role in Spa Finder’s sales and marketing organizations:

• In addition to providing outsourced technology and full community management, Bazaarvoice offers Spa Finder proactive analysis to help bring the spa consumer voice into the center of the organization.

• Spa Finder, which owns all of their review data, can repurpose the content in a variety of vehicles, including its popular Luxury SpaFinder Magazine, and online and offline marketing campaigns.

• Review landing pages hosted by Bazaarvoice on the SpaFinder.com domain increase SpaFinder.com’s ranking among the major search engines, a must in the highly competitive travel sector.

“Bazaarvoice was the best choice for taking customer ratings and reviews beyond content creation into strategic business strategy,” continued Ellis. “Our review community combines social networking components with consumer-generated content and provides a great way for us to tap our most important and influential consumers. It is a home run on all levels.”
 
SpaFinder.com implemented Bazaarvoice in less than one month with very little IT involvement. The look and feel of the reviews are customized to match the SpaFinder.com environment, and the reviews integrate with the site’s existing log-in system.

“Many progressive online retailers have led people to associate ratings and reviews with product purchases, but they’re equally important for making smart decisions about services,” said Brett Hurt, founder and CEO of Bazaarvoice. “By providing authentic opinions about spas throughout the world, Spa Finder is making it easier for their customers to make informed decisions about their leisure activities. We are proud to be helping the worldwide authority in spa vacations bring word of mouth onto their web site and into their business operations.”

About Bazaarvoice

Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy’s, Overstock, P&G, Panasonic, QVC and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter at www.twitter.com/bazaarvoice.

About Spa Finder, Inc.
As the world's largest spa marketing and media company, Spa Finder reaches millions of health conscious consumers via its award-winning web site, SpaFinder.com. The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles, as well as its annual Spa Finder Worldwide Directory, the ultimate spa-goers' resource. Spa Finder also operates the world's largest spa gift certificate and incentive programs as well as the Spa Distribution Network, the Internet's first online spa booking program.

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