Bazaarvoice Founder Talks to Top Brands About Making Customer Generated Content Pay

Brett Hurt will share insight at E-consultancy event into social commerce and how ratings and reviews can increase ROI for online retailers via syndication and distribution

London, England– June 25, 2007 – Brett Hurt, CEO and founder of award-winning social commerce company Bazaarvoice, will talk to top brand marketers at E-consultancy’s ‘What’s New in Online Marketing’ event this week about making customer generated content pay. Hurt will explain how taking review content beyond a web site via syndication and distribution can lead to a rapid return on investment.

Bazaarvoice provides hosted ratings and reviews services to online retailers and brands wanting to provide their customers with a platform for social commerce. Clients include Dell, Hewlett Packard, Early Learning Centre and Figleaves.com.

Brett Hurt is also founder of Coremetrics, a leading web analytics company with 1,000 clients. Both Bazaarvoice and Coremetrics service clients in the US, UK and worldwide. Hurt also serves as a Board of Advisors member to the Web Analytics Association.

E-consultancy’s ‘What’s New in Online Marketing’ takes place on 27 June. It’s a networking event covering the most important emerging trends, technologies and services for online marketers. Brands attending include Cadbury Schweppes, Visa and Mothercare.

About Bazaarvoice
Bazaarvoice (www.bazaarvoice.co.uk) is an online ratings and reviews provider. It offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of clients include Hewlett Packard, Dell, Early Learning Centre and figleaves.com. Bazaarvoice Ratings and Reviews and Ask & Answer products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.

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