Demandware Partners with Bazaarvoice to Provide Social Merchandising Capabilities to Leading Retailers

Retailers Can Now Leverage Consumer-Generated Content for More Effective Product Merchandising and Higher Conversion Rate

Woburn, Mass.– May 29, 2007 – Demandware, developer of the leading On-Demand eCommerce Platform, today announced a partnership with Bazaarvoice to give merchants the ability to incorporate consumer-generated content for more effective merchandising and improved conversion rates. With Bazaarvoice, Demandware customers will be able to leverage powerful product ratings and review functionality and their recently launched Ask & Answer™ service to build merchandising driven eCommerce sites.

“Social merchandising is the wave of the future,” said Stephan Schambach, founder and chairman of Demandware. “Bazaarvoice will enable us to help our customers convert browsers to buyers by incorporating powerful consumer input into the merchandising process.”

“According to a recent Jupiter Research study, seventy-seven percent of online shoppers employ user-generated reviews and ratings when making purchase decisions,” said Bazaarvoice founder and CEO Brett Hurt.  “By coupling our leading social commerce capabilities with Demandware’s exceptional merchandising capabilities, retailers can count on much higher conversion rates and an improved customer experience.”

Bazaarvoice Ratings & Reviews™
Now Demandware customers can leverage Bazaarvoice’s managed solution for enabling, encouraging, and monitoring online consumer ratings and reviews. Bazaarvoice’s Ratings & Reviews technology empowers customers to share product opinions on a web site, providing valuable input other shoppers need to make more informed and confident shopping decisions. Offered as a service, Bazaarvoice hosts the technology and content that is integrated into product pages – resulting in lower implementation and management costs and increased ability to leverage ratings and reviews best-practices.

Bazaarvoice Ask & Answer™
The hosted and fully managed Ask & Answer service integrates with the Demandware eCommerce platform to allow customers to share product information with other customers online. Ask & Answer taps the power of online communities to address the unanswered questions that can stop a purchase and send a visitor to a competing site. The new service is built on the industry-leading Bazaarvoice platform and is the first to encourage shoppers to post and respond to specific questions about products and services directly alongside standard product information for more effective merchandising.

In addition to providing a compelling customer experience with Bazaarvoice, Demandware provides a full range of best-in-class eCommerce capabilities to online merchants for driving online revenue. Delivering a rich platform through a service-based model, Demandware uniquely provides its customers with:

• Leading Merchandising to deliver a better shopping experience, increased sales, and improved customer loyalty
• Total Control for merchandisers, marketers, and web developers over the web site, resulting in quicker time-to-market
• Constant Innovation automatically delivers timely, feature rich upgrades to your site without extra cost, allowing you to stay ahead of the competition
• Low Risk with a reliable, on-demand platform that scales to meet seasonal peaks in traffic

Demandware (Booth #315) will be exhibiting at the upcoming Internet Retailer Conference and Exhibition (www.internetretailer.com/ir2007) to be held June 4 – 8, 2007 in San Jose, California. To request a meeting at the show, please contact info@demandware.com.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 90 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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