Overstock.com Switches to Bazaarvoice for On-Site Customer Ratings & ReviewsOnline Retailer Cites Superior Features, Scaleable Content Services & Powerful Analytics as Reasons for Replacing 4-year Old In-House SolutionAustin, TX – April 11, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Overstock.com, Inc. (www.overstock.com) has replaced its in-house online customer ratings and reviews solution with Bazaarvoice. Overstock.com® is a popular online retailer offering discounts on brand-name merchandise, and has migrated more than 120,000 reviews to the Bazaarvoice solution. “Customer reviews on the Overstock site play an invaluable role in helping consumers learn more about the broad range of products we offer,” said Holly MacDonald-Korth, senior vice president of customer intelligence and retention. “Bazaarvoice will enable new capabilities as we continue to facilitate customer-to-customer conversations on our site, while improving our community management and analytics capabilities to bring the customer voice deeper into our operations.” Overstock.com initially implemented a homegrown customer ratings and reviews solution in 2002. The reviewer community exploded, reaching 350,000 reviews by the end of 2005, straining both the technology and the community managers tasked with monitoring and analyzing the review content. Searching for a better alternative, Overstock.com evaluated the hosted Bazaarvoice solution. The retailer was impressed by Bazaarvoice’s level of integration and customization to match the existing feel of the web site, as well as the strong community management, reporting, and analytics functionality included in the solution. Bazaarvoice was integrated and implemented on www.overstock.com in less than 20 IT hours, a fraction of the time it would have taken Overstock.com to develop and manage an upgrade internally. With Bazaarvoice, Overstock.com gets immediate access to more detailed reports and analysis than with the previous in-house solution, which will help the retailer to better understand its customers and products without bearing the burden of community management. “Overstock is recognized throughout the industry for having an active and engaged customer community,” said Brett Hurt, founder and CEO of Bazaarvoice. “Overstock’s decision to outsource this important, customer-centric functionality to Bazaarvoice amplifies the proof that a hosted, managed solution is the best option for businesses online. We’re very excited to be working closely with Overstock to integrate the customer voice into their business and operations.”About Bazaarvoice Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy’s, Overstock, P&G, Panasonic, QVC and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter at www.twitter.com/bazaarvoice. About Overstock.com Download This Press Release (PDF) |
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