Loyalty Lab and Bazaarvoice Team Up to Reward Consumers Engaged in Word of Mouth Marketing

San Francisco and Austin, TX – April 3, 2007 –  Loyalty Lab, Inc., the leading on-demand loyalty solution, and Bazaarvoice Inc., an innovator in helping brands use online word of mouth to build their businesses, today announced a partnership enabling retailers to capture greater value from word of mouth marketing by rewarding customers for sharing online product reviews and ratings.

The partnership brings together two retail technology upstarts pioneering the use of hosted applications and services to enhance and enrich ongoing consumer interactions. Retailers using Bazaarvoice to facilitate word of mouth marketing will be able to quickly and easily connect loyalty initiatives on the Loyalty Lab platform and reward consumers for sharing product ratings and reviews.

“Loyalty Lab is the leader in helping retailers and consumer brands engage customers with easy to use and easy to integrate loyalty solutions,” said Brett Hurt, Bazaarvoice’s founder and CEO. “Together we maximize the opportunity marketers have to capitalize on the power of connecting their community of customers via word of mouth and create incredibly loyal customers as a result.”

Bazaarvoice combines hosted, customizable, and fully managed technology, community management services, analytics, and syndication to help retailers use customer-generated review content to improve merchandising, increase multi-channel sales and conversion, attract new customers, and improve customer satisfaction and loyalty. Loyalty Lab uses the Software-as-a-Service model to reduce the cost and complexity of delivering the sophisticated loyalty, customer retention, and campaign management capabilities traditionally available only to the very largest retailers.

“The retailers who understand their customers can see the value in complimentary consumer-created content and encouraging consumers to voice their thoughts and opinions,” said Mark H. Goldstein, CEO and co-founder of Loyalty Lab. “Bazaarvoice is at the forefront of the consumer voice movement and by working together, layering in the ability to reward customers for sharing, we represent a most potent weapon in today’s retail marketing arsenal.”

About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand loyalty and relationship marketing solutions for consumer brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include New York & Company, Brookstone, RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email .

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