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How Responsys and Bazaarvoice Integrate
Responsys-Bazaarvoice Integration
- Offers customers a powerful social marketing solution that integrates the industry-leading Responsys Interact® on-demand marketing platform with Bazaarvoice’s Ratings & Reviews and Ask & Answer applications.
- Marketers can use the integrated offering to quickly improve marketing performance by integrating relevant user-generated content into email, mobile, and direct mail communications – and leverage these outbound channels to build an engaged customer community around their brand and products.
- The Responsys/Bazaarvoice integrated solution provides marketers with seamless access to best-of-breed offerings for on-demand social commerce and marketing automation in order to automatically promote top-rated products or easily add compelling user-generated content, such as a five-star review excerpt, into their multichannel marketing communications. Marketers can also efficiently increase review volume by automatically triggering a review solicitation one or two weeks after a purchase on the site or in a store.
Who is Responsys?
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys’ hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, KeyBank, Lands’ End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.
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Responsys on Radius
"We’re very pleased to join Bazaarvoice Radius to help marketers tap the power of social media in their multichannel marketing campaigns. This integration is a great example of how smart marketers are using the best in on-demand technology to enable customer-to-customer conversations – and use this content to drive sales through high-impact channels like email and print on demand. Social network marketing technology such as Bazaarvoice is an integral and required component for any marketer that wants to employ the most advanced techniques in dialogue marketing."
— Scott Olrich,
Chief Marketing Officer of Responsys
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