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How Omniture and Bazaarvoice Integrate

Omniture Genesis

  • Detailed insight into customer opinions on your products, services, and brand, plus the overall influence of customer content on product conversion, site stickiness, and customer lifetime value
  • Provides actionable, real-time intelligence about the impact of user generated content
  • Integrated Web analytics so online marketers and merchandisers can precisely track and optimize the impact of customer word of mouth throughout their digital presence

Who is Omniture?

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

  • Customer Quote

  • We place great importance on being able to track the effectiveness of our Social Commerce activities. By integrating analytics for our user generated content from Bazaarvoice with Omniture’s SiteCatalyst tools, we get deep insights into the feedback our customers are providing and how it affects our overall site and marketing performance. The integration process was seamless and the insights are invaluable.
    — Geoffrey Robertson
    VP eCommerce, JC Whitney & Co.
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