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How Mercado and Bazaarvoice Integrate

Mercado-Bazaarvoice Adaptor

  • Mercado and Bazaarvoice have jointly developed a fully integrated “out-of-the-box” solution to simplify the integration process. With the Mercado-Bazaarvoice Adaptor, retailers can quickly integrate Bazaarvoice review data with Mercado’s leading search, navigation, and merchandising engine.
  • The Mercado-Bazaarvoice Adaptor helps retailers increase conversion rates by guiding shoppers to their perfect product. Product reviews are seamlessly integrated into the search and navigation experience accelerating buyers through the purchase process.
  • Retailers use the Mercado-Bazaarvoice Adaptor to create new social merchandising strategies. Product ratings will dynamically drive new merchandising strategies optimized for user-generated product reviews. With the Mercado-Bazaarvoice adaptor, retailers can dynamically adjust the order of their search results based on the product review rating.

Who is Mercado?

Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising and storefront solutions to more than 150 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado’s software and on-demand solutions, online retailers commonly realize immediate and significant conversion rate and average order value (AOV) increases. Macy's, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., OfficeMax, GUESS, Inc., REI, and B&H Photo-Video are some of the online businesses who have partnered with Mercado.

  • Mercado on Radius

  • "Social commerce is here to stay. Many online retailers are realizing the power of reviews and ratings to sell – the key to which is a tight integration with their product discovery and merchandising strategies. Ratings and reviews from Bazaarvoice provide powerful selection criteria and serve as effective levers when combined with traditional objective product characteristics like price and brand. Combined with Mercado’s world-class product discovery engine, this enables merchants to create an incredibly dynamic online dialogue with their customers."
    — Corey Leibow
    President and CEO, Mercado
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