http://www.atg.com/

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How ATG and Bazaarvoice Integrate

User Generated Content: Personalized

As more and more users contribute to the online conversation, the challenge for your brand is to help consumers find the most relevant information quickly. With ATG’s personalization capabilities and Bazaarvoice’s best-of-breed solution for using consumer-generated content, you can make this possible. By connecting consumers with products and consumer-generated content that are distinctly relevant for each of them, you will drive conversions and boost brand loyalty.

Guide consumers through product selection, by offering navigation, sorting or filtering capabilities based upon:

• Reviews’ data such as “top-rated”, “number of reviews” etc.
• Reviewer data including persona or market segment, for example “See what Fashionistas/ Weekend Warriors/ Super Techs/ Experts like you think”

Make the Website experience and/or e-mail campaigns more relevant by:

• Targeting reviews by “Fashionistas” to “Fashionistas”
• Targeting campaigns to consumers based upon the reviews they have submitted: users who reviewed “Brand X” receive a promotion on “Brand X”
• Configure search results to promote products most relevant to a particular segment (i.e. returning a top-rated cashmere sweater in results when a Fashionista searches on “sweater”

Who is ATG?

ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and optimization services that the world's most customer-conscious companies use to power their e-commerce web sites. The ATG Commerce Suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms. Our e-commerce optimization services dramatically increase conversions and order size while enhancing customer service. ATG's solutions are used by over 900 major brands, including Best Buy, Coca Cola, CVS, Dell, Diane von Furstenberg, Jenny Craig, Louis Vuitton, Macy's, Neiman Marcus, New York & Company, NutriSystem, Sears, Sony, Target, Tommy Hilfiger, Urban Outfitters and Walgreens.