Bazaarvoice™ in the News

Bass Pro customer-review promotions convert 59% more than the average site visit, according to Seifert.The company began integrating customer ratings and reviews into its online marketing last January, using outsourcer Bazaarvoice.

CompUSA, for one, has been working with BazaarVoice, which helps brands add user reviews to their site, so that searches for "sony" along with "review" point users to the user section of the retailer's site - making sales conversion soar 60 percent.

Advocates also tend to embrace consumer-generated media more than their peers, often to online retailers' advantage. When CompUSA integrated Bazaarvoice's consumer reviews into its product pages, the company quickly found its conversion rate was 60 percent higher for keywords such as "sony review" compared to its more conventional paid search ads. Given advocates review and search more, the results make sense.

By now it's something every marketer knows: That smaller -- albeit powerful -- group of brand fans can have an exponentially greater influence. But what many don't know is how to use search and social media to turn up the volume on these people

Online shoppers are accustomed to reading customer reviews of books ("no plot!"), electronics ("too expensive!") and computer equipment ("just what I wanted!"). Now, a growing number of Web sites that sell clothing are giving shoppers a chance to post their picks and pans of apparel online as well.

Retailers are giving vocal online shoppers more opportunities to sound off about products this holiday season - and in return are hoping to convert more surfers into buyers.

In February, when online gardening retailer Burpee.com began asking customers to post reviews of the products they purchased, company management imagined it would take several months to collect enough reviews to help boost the site's business. But they reaped some positive results much sooner than they expected.

You named Bazaarvoice Marketing Innovation of the Year, and Goodmail's CertifiedEmail the E-Mail Innovation of the Year.

Bazaarvoice client and pet products retailer Petco recently surveyed its customers about what most influenced their purchasing decisions. "Ratings and reviews" was the No. 1 answer.

Online analysis provides instant feedback and maybe new customers.

Shop.com tapped word of mouth marketing firm Bazaarvoice for user reviews, joining other clients like MSN, Pricerunner.com and Smarter.com.

Word-of-mouth marketing is emerging as a strong component of many marketing toolkits.

Retailers will be able to automatically publish their customer ratings and reviews to the SHOP.COM marketplace in order to help consumers make better purchase decisions.

Bass Pro Shops has significantly increased conversions on BassPro.com since featuring ratings and reviews from customers on the site. Bass Pro Shops, No. 77 in the Internet Retailer Top 500 Guide to Retail Web Sites, found that shoppers who browsed the site's new "Top Rated Products" page had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers.

Bazaarvoice is providing consumer reviews to ZipRealty.

Speaker(s): Curt Hecht, GM Planworks (moderator); Philip Kaplan, AdBrite; Brett Hurt, Bazaarvoice; Krishnan Menon, Phenemenon; Tom Kunau, Fallon Minneapolis

For Sam Decker, the epiphany came when he was struggling with a volcano of slime.

Main steam media is starting to catch on to the amazing power of a good online reputation. In fact, just this past week both the San Francisco Chronicle and the New York Times ran articles talking about the effect that online review sites can have on small businesses.

Petco teamed up with technology company Bazaarvoice last year to enable customers to writer reviews on Petco products. The test found that the customer reviews generated five times as many site visits than previous campaigns.

Scores of Internet merchants have recently begun following Amazon’s lead by posting customer reviews — both flattering and flaming — of products they sell, and directing shoppers to sources of the most highly rated items.

Bazaarvoice yesterday launched SyndicateVoice, a service that syndicates user-generated content - consumer reviews of products - to shopping portals.

Product Review technology provider Bazaarvoice has begun rolling out consumer comments and ratings to portals and comparison shopping engines, including Smarter.com, owned by e-commerce firm MeziMedia, and Google's Froogle. In addition, the reviews will soon go live on comparison shopping engines MSN Shopping and PriceRunner.

Now, Bazaarvoice is betting that same review content can travel beyond its customers' product pages and find a happy home elsewhere on the Web, namely on shopping portals hungry for such user-generated content anyway. Once there, the product ratings will amplify word-of-mouth product buzz and serve to drive traffic and customers back to its clients' Web sites.

A strong Web site is the ultimate e-commerce portal, which is why gift basket company DelightfulDeliveries.com is adding new word-of-mouth features to its site, along with recently improved search and navigation.

Bazaarvoice Inc., which allows retailers to put customer ratings and reviews on their Web sites, is launching a new service to feed reviews to Internet portals.

Brace yourself for the next form of advertising. It's your customers' product ratings and reviews -- the good, the bad and the ugly.

Macys.com, the online arm of the world's largest department store will launch customer ratings and reviews on its Web site through a partnership with Bazaarvoice, which offers hosted and managed solutions for customer ratings and reviews.

The department store Macy's intends to beef up its e-commerce site, Macys.com, with consumer reviews of all brands the company stocks.

It could be the most loaded question a marketer can ask a consumer – and the most important metric in the business.

Word of mouth has always had strutted around the modern marketing yard, but now it rules the roost.

How do you get others excited about your WOM program? How do you get buy-in? How do you sustain momentum?

Many different kinds of companies are finding ways to either partner with experts or launch tools and services around word-of-mouth.

Bazaarvoice, a marketing company focused on word-of-mouth technology and services, unveiled partnerships with Celebros, Endeca, Mercado and WebSideStory.

Word-of-mouth is one of the most effective ways to market on the Internet. Bazaarvoice does it all for clients with its hosted, onsite customer ratings and review platform, outsourced technology, community management services, analytics, and syndication.

Bazaarvoice, an outsourcer of user reviews for e-commerce sites, named Ed Keller to its board. Keller is CEO of the Keller Fay Group and author of "The Influentials."

Bazaarvoice announced the appointment of Ed Keller to the company's board of directors. Keller, CEO of the Keller Fay Group and author of "The Influentials," is one of the nation's leading authorities on word-of-mouth marketing.

Ed Keller, CEO of the Keller Fay Group and author of The Influentials, brings more than 27 years of experience and expertise in marketing research and metrics to the Bazaarvoice board.

Bazaarvoice Inc. and Pluck Inc. have landed on Red Herring magazine's list of the 100 private North American companies that are innovating the technology business.

There’s a lot of buzz about word of mouth. It’s not surprising. Customers are exposed to thousands of marketing messages and trust each one less and less.

CheetahMail, an Experian-owned e-mail and Web analytics firm, partnered with word-of-mouth specialist Bazaarvoice to introduce CheetahMail’s Customer Ratings & Reviews E-Mail Marketing Program.

Multi-channel retailer PETCO Animal Supplies is cashing in on one of the Internet’s most powerful attributes -- allowing people to communicate with one another.

The web turns up the volume on the consumer voice. Brands and retailers better listen.

Bazaarvoice announced partnerships with four web analytics firms: Coremetrics, Omniture, WebSideStory and WebTrends.

Word of mouth enabler Bazaarvoice has partnered with Coremetrics, Omniture, WebSideStory and WebTrends to offer its merchants deeper measurement of its user reviews product.

Word-of-mouth marketing requires that your company stay close to the pulse of its customers. But for businesses that harness it successfully, these elusive word-of-mouth marketing strategies can yield big benefits.

Petco.com knows that pet owners have a built-in desire to talk about their furry and feathered friends with other pet owners.

Overstock.com is replacing its internal customer ratings and review application with a third-party program from Bazaarvoice Inc.

Sam Decker, Vice President of Marketing & Products at Bazaarvoice, speaks about a new age of consumer power.

Red Herring on Wednesday will announce 200 companies as finalists in its annual competition for the “Red Herring 100 North America” list of technology companies that reflect promising innovations.

“We see ourselves acting as a bridge, between the idea of harnessing word of mouth -- one of the ‘clouds’ in Web 2.0 that we focus on -- and helping companies build a real business around that.”

Companies such as Bazaarvoice are in the business of helping firms incorporate buzz into their e-commerce sites. The idea is that the opinions of consumers have more impact than marketer generated messaging.

With more experience but less money, a new generation of Internet startups emerges.

W. Atlee Burpee may be a 130-year-old company, but it considers itself an innovative enterprise. After all, if it could develop products like iceberg lettuce, fordhook lima beans and yellow squash, surely it can keep up with the Web 2.0 phenomenon.

Ever since the first book review was written on Amazon.com in 1995, online shoppers have relied on one another for product intelligence. Whether it's a flat-screen TV or a Crock-Pot, someone somewhere has reviewed it, often in frightening detail. But despite Amazon's success, few other retailers have embraced reviews on their sites.

Online customer reviews have gotten raves from analysts who say the features often turn surfers into buyers. Now retailers who once panned the idea are embracing it.

Two startups have launched recently to assist web 1.0 content and commerce sites add much needed web 2.0 features - Aggregate Knowledge and Bazaarvoice. The companies, both backed by Josh Kopelman’s First Round Capital, help companies add customer feedback features at a fraction of the price of developing them in-house.

If you've ever debated giving online shoppers the power to add reviews to your site, this Case Study will answer many of your questions. Includes tips on how to get shoppers to post enough reviews so you don't look lame; whether you should fear negative reviews; and good ways to use reviews to improve conversions.

In what is believed to be industry first, Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail campaigns boosts conversion-to-sale rates.

McCann Erickson is a great agency, but its maxim, “Truth Well Told,” is bordering on irrelevance. While too many advertisers are still focused on the business of shouting one message over and over, today the most important communication is not the marketing monologue but the dialogue that takes place among customers.

Startup Bazaarvoice this week unveiled its hosted applications designed to help online businesses promote "word-of-mouth" marketing.

Bazaarvoice offers hosted applications for building customer communities and managing product reviews.

CompUSA, Inc. has implemented the Bazaarvoice solution to enable customer ratings and reviews on www.CompUSA.com. Bazaarvoice, based in Austin, Texas, is a new company that helps online brands enlist their customers in building their businesses.

Like many companies, venerable electronics retailer CompUSA has observed the ballooning force of consumer-generated media and recently determined that it needed to address the phenomenon.

Bazaarvoice is intended to help businesses boost word-of-mouth strategies by managing and analyzing customer product reviews.

Bazaarvoice Inc. enters the word-of-mouth marketing fray today with the launch of what it calls the world's first hosted and managed solution for on-site customer ratings and reviews.

CompUSA had considered building a customer ratings and review platform in house but decided the Bazaarvoice solution would be more cost effective. The solution is managed entirely by Bazaarvoice, including technical integration and hosting, and review and analysis of the customer ratings.

Bazaarvoice's product is being targeted at e-commerce companies. Businesses in turn can use those customer reviews to evaluate product performance and quality.

My last column shared the first 5 of 10 e-business proverbs from Sam Decker, former e-commerce and customer-centricity leader at Dell. Today, the second five.