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Bazaarvoice and Ad Age research reveals increased data usage, but lack of transparency in digital advertising

Sep 12, 2017 - Joint study shows that data sources, freshness and quality are unclear among both agency and brand-side marketers
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Three-in-Four Shoppers will Browse Competing Online Retailers before Making a Prime Day Purchase

Jul 10, 2017 - Nearly half of Prime Day shoppers will try new brands based solely on ratings and reviews
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Latest press coverage

When it comes to data-driven campaigns, marketers are demanding more

When it comes to data-driven campaigns, marketers are demanding more

Why Gen Z might signal the end of demographic targeting as we know it

Why Gen Z might signal the end of demographic targeting as we know it

Toy Retailers Should Prepare for the Long Holiday Season

Toy Retailers Should Prepare for the Long Holiday Season