Bazaarvoice Summit

Today’s consumer moves through micro-moments connected to an unprecedented network of information, opinion, and conversation that shapes her journey and informs her decisions.

The best brands and retailers, financial and automotive industries, hotels and researchers, embrace – and thrive – in this network. They encourage customers to talk to one another, take part in conversations and discover insights, then use what they learn to develop and continually refine products and experiences that delight consumers.

When consumers connect with each other, and with businesses, everyone benefits. And as this network grows and expands, its value to consumers and businesses alike grows exponentially in the ecosystem.

WE CALL THIS THE NETWORK EFFECT

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