Bazaarvoice Summit
Daveed Diggs

Special Guest

Daveed Diggs, Tony Award-winning star of the Broadway musical “Hamilton”

Daveed Diggs has been the talk of the New York theater scene for his performance as both ‘Thomas Jefferson’ and ‘Lafayette’ in the lauded musical “Hamilton”, created by Lin-­Manuel Miranda. The show has won 11 Tony awards, including one for Diggs, and a Grammy award. Daveed is also an accomplished hip-­hop artist and musician. He is MC of the Los Angeles experimental hip-hop group ‘clipping’.

Plus speakers from these companies

Wednesday, March 8, 2017
  • 09:30 - 2:00PM

    Inspire @ Summit

    Our popular Inspire workshop is a great opportunity to learn how to take your consumer-generated content program from good to great. You’ll learn proven tactics to acquire content from your consumers, tools to glean insights from the content, creative ways to get that content in front of shoppers in all the moments that matter, and how to measure the results. Bazaarvoice client success experts will be on hand to work through specific business challenges with you, and you’ll also find opportunities to network with your peers.

    Whether you’re just getting started bringing customer feedback into your business, or you want to take your CGC program even further, there’s plenty to learn at Inspire. You’ll have fun – and leave energized, inspired, and with a list of great ideas.

    Bryce Davis

    Bryce Davis

    Digital Analytics Analyst at Tyson Foods

    Christine Rose

    Christine Rose

    CIO and Head of eCommerce at Kendra Scott

    Session Materials

    Bazaarvoice Inspire: Strategies to ignite your CGC program
  • 2:00 - 5:00PM

    Bazaarvoice SEO Certification Workshop

    Earning Bazaarvoice SEO Certification is a significant way to validate your skills.

    In this workshop, we’ll review structured markup requirements from Schema.org and go over SEO best practices and configuration settings for e-Commerce sites. Included will also be a focused section on methodology and theory. The workshop will be broken into four segments:

    • SEO foundations
    • SEO for product pages
    • SEO for category-like pages
    • Advanced Schema.org techniques

    Each segment will be followed by a short quiz. Upon passing, the attendees will be given certificates of completion. When you become certified you’ll join an elite group of professionals who find certifications boost their careers as demand for professionals in the SEO field continues to grow.

    We’ll also have Academy and ghd on hand to discuss how they are levering consumer-generated content for their company’s SEO purposes.

    This workshop is applicable for: eComm and digital marketing managers, SEO professionals, and SEO agency teams.

    This workshop is valued at $199, but we’re offering a special Summit rate of $50.

    Napo Ghonda, Jr.

    Napo Ghonda, Jr.

    SEO Manager at Academy Sports + Outdoors

    Rob Pye

    Rob Pye

    Global Director of eCommerce at ghd

    Session Materials

    Bazaarvoice SEO Certification Workshop
  • 5:00 - 7:00PM

    Welcome Reception (AT&T Conference Center Courtyard)

    Join us opening night for an evening in the courtyard, for networking with your peers and an introduction to Austin. We’ll have light hors d'oeuvres, drinks, virtual reality games, and music to entertain you. We end early enough to go to dinner with friends.

Thursday, March 9, 2017
  • 8:00 - 8:45AM

    Breakfast and badge pick up

  • 8:00 - 8:45AM

    The Consumer Experience (The CX) opens

    This attendee experience showcases the journey of a shopper and the problems that marketers face when trying to reach shoppers. Bazaarvoice provides solutions to help with these problems. Combining visually illustrated consumer-generated content (CGC) in the form of videos, digital and print pictures, attendees can meet face-to-face with subject matter experts or walk through the experience on their own.

  • 9:00 - 10:30AM

    Opening Session with special guest Daveed Diggs

    Join Bazaarvoice CEO Gene Austin for the opening session of Summit 2017, as he talks through the state of the business and explores “Why the Network Effect”. Next, sit back and enjoy an interview with Daveed Diggs, with themes including creativity, authenticity, and disruption. It's sure to be a crowd pleaser!

    Gene Austin

    Gene Austin

    CEO, President and Director at Bazaarvoice

    Daveed Diggs

    Daveed Diggs

    Special Guest

    Session Materials

       
  • 10:30 - 11:15AM

    Tapping Advocate Passion: Innovative ways to collect content

    Your customers have plenty of opinions, and other shoppers are hungry for their perspective. But harnessing those opinions can be incredibly challenging in today’s world of distracted consumers. How do you persuade people to share their perspective – especially millennials, experts, and other key segments? The content challenge can be especially difficult in categories like financial services and business-to-business. Our panel will show you innovative strategies to turn buyers into advocates and get them talking about you in all the right places.

    Eric Huertas

    Eric Huertas

    Senior Program Manager, Marketing Delivery at CDW

    Devon Jordan

    Devon Jordan

    Manager Social Media at HHI/Spectrum Brands

    Hayley Theall

    Hayley Theall

    Associate Manager, eCommerce Marketing at Dr Pepper Snapple Group

    Session Materials

    Tapping Advocate Passion: Innovative ways to collect content

    Jetpacks & Journeys: The consumer journey of the future

    The consumer journey becomes more fragmented and complex every year. How are emerging technologies like location-based services, augmented reality, smart fitting solutions, and more enabling brands to reach consumers – across an ever-more-complex map of touchpoints, at the moments that matter?

    April Carlisle

    April Carlisle

    Senior VP, Global Shopper Marketing at Arc Worldwide

    Jenna Spivak Evans

    Jenna Spivak Evans

    Associate Digital Capabilities Manager at Unilever

    Giuliano Gasparini

    Giuliano Gasparini

    Senior Content & Digital Media Manager at O2/Telefonica

    Session Materials

    Jetpacks & Journeys: The consumer journey of the future
  • 11:20 - 12:05PM

    Voice of the Global Customer: Winning consumer trust around the world

    Consumer-generated content is influential in markets worldwide. However, the ways consumers research, shop and buy vary across geography – and brands and retailers are developing innovative strategies to address those patterns. This session will bring together Bazaarvoice clients to share their insights and ideas on engaging consumers around the world.

    Ian Cameron

    Ian Cameron

    General Manager, Brand, Marketing, Communications & Digital Media at Epson

    Rob Pye

    Rob Pye

    Global Director of eCommerce at ghd

    Jan Warp

    Jan Warp

    Head of Social Media Competence Center at BSH-Group

    Session Materials

    Voice of the Global Customer: Winning consumer trust around the world

    Shopping Experiences That Matter: Do you have what it takes?

    Creating your most relevant and powerful shopping experience requires consumer intelligence that you don’t have – and consumers have come to expect a personalized, highly-relevant experience online. In this personalization paradigm, how should brands and retailers leverage consumer data to deliver personalization from the first interaction?

    Andrea Steele

    Andrea Steele

    Manager, Digital Insight & Innovation at Unilever

    Ryan Trotman

    Ryan Trotman

    Associate Vice President, Content at Canadian Tire

    Session Materials

    Shopping Experiences That Matter: Do you have what it takes?
  • 12:05 - 12:45PM

    Networking Lunch and The CX is open

  • 1:00 - 1:45pm

    What you do with what we do

    Get front row seats for Bazaarvoice EVP of Product Michael Paulson as he shares features of how our extraordinary clients are experiencing success with our products and solutions.

    Michael Paulson

    Michael Paulson

    EVP of Product at Bazaarvoice

    Session Materials

     
  • 2:00 - 2:45pm

    Show & Tell: Visual consumer content takes center stage

    There is no question that photos and videos have become the language of consumer-generated content. On Instagram alone, more than 95 million photos are posted every day. Those photos and videos have a lot to say about your brand and products – and it’s some of the most influential, authentic content out there. Learn how to take advantage of it to drive shopper engagement and conversion.

    Carol Milliron

    Carol Milliron

    Senior Vice President, Client Engagement at SheSpeaks

    Mimi Ruiz

    Mimi Ruiz

    Director of eCommerce at Hanna Andersson

    Jenny Sidorova

    Jenny Sidorova

    Manager, UGC & Influencer Strategy at Walmart

    Session Materials

    Show & Tell: Visual consumer content takes center stage

    A Look Ahead: The Bazaarvoice Roadmap

    Join John Stockton, SVP of Product, Loran Gutt, VP of Product Strategy, and Darlene Oordt, Sr. Director of Product Management, for a look back at the Bazaarvoice platform rollouts from 2016 and what innovations are coming in 2017. Plus, we’ve built in time for you to ask questions and provide feedback. You will walk away from this session knowing more about how Bazaarvoice continues to invest in consumer-generated content, advertising, and personalization.

    Loran Gutt

    Loran Gutt

    VP of Product Strategy at Bazaarvoice

    Darlene Oordt

    Darlene Oordt

    Sr. Director of Product Management at Bazaarvoice

    John Stockton

    John Stockton

    SVP of Product at Bazaarvoice

    Session Materials

    A Look Ahead: The Bazaarvoice Roadmap
  • 2:45 - 3:00pm

    Break

  • 3:00 - 3:45pm

    A Nonlinear Equation: Tracing the true path to purchase

    In this panel, Bazaarvoice will share results from our exclusive Shopper Journey Insights research. We tracked in-market shoppers for apparel, home goods, and consumer electronics, and gained valuable insights into the touchpoints that matter on the path to purchase. You’ll learn how advertising, promotions, and CGC influenced the path to purchase, where consumers research and shop, and what touchpoints tip the shopper into a buyer.

    Mark Steel

    Mark Steel

    Digital Operations Director at Argos

    Needles in the Haystack: What Bazaarvoice data scientists know about shoppers

    Bazaarvoice data scientists have visibility into the behavior of shoppers across our network of more than 5000 brands and retailer websites – giving us a terrific vantage point for trendspotting, the opportunity to uncover surprising patterns, and a keen eye for targeting. In this session, we will share interesting discoveries and talk about how we continue to learn from our network data. Find out what we know – and how it can help you find, reach, and win consumers by influencing them in the moments that matter most.

    Lucas Tieleman

    Lucas Tieleman

    VP of Data Products at Bazaarvoice

    Session Materials

    Needles in the Haystack: What Bazaarvoice data scientists know about shoppers
  • 3:55 - 4:45pm

    Closing Session: OK IDK FWIW IMHO RTM ROTFLMAO JK ILY TTFN: Decoding Gen Z

    Born between 1995-2010, the kids of Generation Z are already changing the world. An estimated 2-2.52 billion strong, this omni-channel, multi-screen generation toggle between laptop, iPhone, and game console with the kind of ease only a ‘digital native’ can wield. As brands and retailers determine how to communicate with them, certain characteristics and consumption tendencies have emerged. With this inter-generational panel, we explore Gen Zers’ technology preferences and economic influence and will look at ways to build strong brand relationships and gain a better understanding of this new generation of consumers.

    Kate Beckman

    Kate Beckman

    CEO and Founder at Fresh U

    Monica Dreger

    Monica Dreger

    Director of Consumer Insights and Innovation at Nickelodeon

    Michel Koch

    Michel Koch

    eCommerce M&A Consultant at Time Inc. (UK)

    Sara Spivey

    Sara Spivey

    CMO at Bazaarvoice

    Session Materials

     
  • 4:45 - 5:15pm

    CSD and The CX Time

  • 5:15 - 6:30pm

    On Your Own - Get ready for the party

  • 6:30 - 10:30pm

    Closing Party at Rattle Inn

    Join us Thursday night for an all-out Austin-style party at the Rattle Inn. We will celebrate the closing of Summit and kick off the start of SXSW with great friends, live music, food, entertainment, and more! If you’ve ever attended a Bazaarvoice party before, you know we love to entertain our guests! It’s a party you won’t want to miss. Transportation will be provided.