Our conference was packed with an exciting special guest, breakout sessions, closing party and more. To revisit popular presentations, explore the sessions below.
Daveed Diggs has been the talk of the New York theater scene for his performance as both ‘Thomas Jefferson’ and ‘Lafayette’ in the lauded musical “Hamilton”, created by Lin-Manuel Miranda. The show has won 11 Tony awards, including one for Diggs, and a Grammy award. Daveed is also an accomplished hip-hop artist and musician. He is MC of the Los Angeles experimental hip-hop group ‘clipping’.
Our popular Inspire workshop is a great opportunity to learn how to take your consumer-generated content program from good to great. You’ll learn proven tactics to acquire content from your consumers, tools to glean insights from the content, creative ways to get that content in front of shoppers in all the moments that matter, and how to measure the results. Bazaarvoice client success experts will be on hand to work through specific business challenges with you, and you’ll also find opportunities to network with your peers.
Whether you’re just getting started bringing customer feedback into your business, or you want to take your CGC program even further, there’s plenty to learn at Inspire. You’ll have fun – and leave energized, inspired, and with a list of great ideas.
Earning Bazaarvoice SEO Certification is a significant way to validate your skills.
In this workshop, we’ll review structured markup requirements from Schema.org and go over SEO best practices and configuration settings for e-Commerce sites. Included will also be a focused section on methodology and theory. The workshop will be broken into four segments:
Each segment will be followed by a short quiz. Upon passing, the attendees will be given certificates of completion. When you become certified you’ll join an elite group of professionals who find certifications boost their careers as demand for professionals in the SEO field continues to grow.
We’ll also have Academy and ghd on hand to discuss how they are levering consumer-generated content for their company’s SEO purposes.
This workshop is applicable for: eComm and digital marketing managers, SEO professionals, and SEO agency teams.
This workshop is valued at $199, but we’re offering a special Summit rate of $50.
Join us opening night for an evening in the courtyard, for networking with your peers and an introduction to Austin. We’ll have light hors d'oeuvres, drinks, virtual reality games, and music to entertain you. We end early enough to go to dinner with friends.
This attendee experience showcases the journey of a shopper and the problems that marketers face when trying to reach shoppers. Bazaarvoice provides solutions to help with these problems. Combining visually illustrated consumer-generated content (CGC) in the form of videos, digital and print pictures, attendees can meet face-to-face with subject matter experts or walk through the experience on their own.
Join Bazaarvoice CEO Gene Austin for the opening session of Summit 2017, as he talks through the state of the business and explores “Why the Network Effect”. Next, sit back and enjoy an interview with Daveed Diggs, with themes including creativity, authenticity, and disruption. It's sure to be a crowd pleaser!
Your customers have plenty of opinions, and other shoppers are hungry for their perspective. But harnessing those opinions can be incredibly challenging in today’s world of distracted consumers. How do you persuade people to share their perspective – especially millennials, experts, and other key segments? The content challenge can be especially difficult in categories like financial services and business-to-business. Our panel will show you innovative strategies to turn buyers into advocates and get them talking about you in all the right places.
The consumer journey becomes more fragmented and complex every year. How are emerging technologies like location-based services, augmented reality, smart fitting solutions, and more enabling brands to reach consumers – across an ever-more-complex map of touchpoints, at the moments that matter?
Consumer-generated content is influential in markets worldwide. However, the ways consumers research, shop and buy vary across geography – and brands and retailers are developing innovative strategies to address those patterns. This session will bring together Bazaarvoice clients to share their insights and ideas on engaging consumers around the world.
Creating your most relevant and powerful shopping experience requires consumer intelligence that you don’t have – and consumers have come to expect a personalized, highly-relevant experience online. In this personalization paradigm, how should brands and retailers leverage consumer data to deliver personalization from the first interaction?
Get front row seats for Bazaarvoice EVP of Product Michael Paulson as he shares features of how our extraordinary clients are experiencing success with our products and solutions.
There is no question that photos and videos have become the language of consumer-generated content. On Instagram alone, more than 95 million photos are posted every day. Those photos and videos have a lot to say about your brand and products – and it’s some of the most influential, authentic content out there. Learn how to take advantage of it to drive shopper engagement and conversion.
Join John Stockton, SVP of Product, Loran Gutt, VP of Product Strategy, and Darlene Oordt, Sr. Director of Product Management, for a look back at the Bazaarvoice platform rollouts from 2016 and what innovations are coming in 2017. Plus, we’ve built in time for you to ask questions and provide feedback. You will walk away from this session knowing more about how Bazaarvoice continues to invest in consumer-generated content, advertising, and personalization.
In this panel, Bazaarvoice will share results from our exclusive Shopper Journey Insights research. We tracked in-market shoppers for apparel, home goods, and consumer electronics, and gained valuable insights into the touchpoints that matter on the path to purchase. You’ll learn how advertising, promotions, and CGC influenced the path to purchase, where consumers research and shop, and what touchpoints tip the shopper into a buyer.
Bazaarvoice data scientists have visibility into the behavior of shoppers across our network of more than 5000 brands and retailer websites – giving us a terrific vantage point for trendspotting, the opportunity to uncover surprising patterns, and a keen eye for targeting. In this session, we will share interesting discoveries and talk about how we continue to learn from our network data. Find out what we know – and how it can help you find, reach, and win consumers by influencing them in the moments that matter most.
Born between 1995-2010, the kids of Generation Z are already changing the world. An estimated 2-2.52 billion strong, this omni-channel, multi-screen generation toggle between laptop, iPhone, and game console with the kind of ease only a ‘digital native’ can wield. As brands and retailers determine how to communicate with them, certain characteristics and consumption tendencies have emerged. With this inter-generational panel, we explore Gen Zers’ technology preferences and economic influence and will look at ways to build strong brand relationships and gain a better understanding of this new generation of consumers.
Join us Thursday night for an all-out Austin-style party at the Rattle Inn. We will celebrate the closing of Summit and kick off the start of SXSW with great friends, live music, food, entertainment, and more! If you’ve ever attended a Bazaarvoice party before, you know we love to entertain our guests! It’s a party you won’t want to miss. Transportation will be provided.