Insight Video Series
Bazaarvoice and Internet Retailing Present
Insight Video Series: Best Practices in Social Commerce
Social Commerce has become an orthodoxy in online retailing. Enabling customers to interact directly with one another has proven massively valuable for both brands and consumers. In this series, Internet Retailing, Bazaarvoice, and key industry leaders have worked hand-in-hand to uncover best practices and examples from the field. From implementation and content acquisition to measurement and beyond, these conversations are aimed to help you succeed with Social Commerce.
Now Showing: Episode 1 - Implement
Insight Video Series: Best Practices in Social Commerce
- Learn how to get started with Social Commerce, from gaining internal buy-in and facing common challenges.
- Understand best practices for generating participation and motivating customers to contribute on your site.
- Once you have content, you need to make use of it. How are top brands leveraging customer opinions in new and unique ways?
- When the business rallies around the voice of the customer, everyone wins. How are key retailers using UGC to make business decisions?
- It is important to measure the impact of Social Commerce and understand the return on your investment.
- Join a discussion as to what’s next in Social Commerce. What does the future hold and what are key trends in the industry?
Insight Video Series: Who are the Contributors?
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Ian Jindal
Editor-in-Chief
Internet Retailing Magazine
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Brett Hurt
Founder & CEO
Bazaarvoice
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Gina Deeble
Head of Interactive Content
QVC-UK
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Matthew Henton
Marketing Director
eSpares
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Kimberly Correia
Business Development Manager
Marks & Spencer
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Andrew Kirkaldy
Online Marketing Manager
DRL Limited
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Andrew McClelland
Director of Business Development
IMRG
