Online and in the aisles: How consumer-generated content impacts food sales
The culture of food has exploded in recent years. Today, consumers care more about food than ever before, and they're sharing this passion online. While the foodie revolution has yet to translate to commerce, global online grocery is projected to reach $100 billion by 2018. Are you prepared for the imminent edible commerce revolution?
Watch this webinar to learn more about how consumer-generated content (CGC) is changing the way grocery shoppers prepare for their trips and make in-store choices. Further, you¹ll learn how you can monitor these interactions and leverage CGC analytics to positively influence shopper decision-making before and during store visits.
- Jason Goldberg, VP Commerce Strategy, Razorfish
- Al McClain, CEO and Co-founder, RetailWire
- Anne Howe, Senior VP, Shopper Solutions
- David Moon, Strategic Consulting Partner, Bazaarvoice
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