Transforming customers into advocates

CEB TowerGroup research reveals that there is a substantial gap between the way insurers spend their marketing dollars, and the way consumers shop for insurance products. In the delta between these two lies the opportunity to meet consumers where they are and to provide them with the education they need to make informed decisions, coming from the people they trust the most: other consumers.

This on-demand webinar video, co-hosted by Bazaarvoice and CEB Towergroup, includes:

  • Insight into the insurance consumer behaviors compelling investment in social tools
  • A view of business challenges and solutions leading to a new engagement model
  • Stories from the field which illustrate how insurers are aligning around customer’s social voice

Watch this video for insights into how insurers are utilizing consumer-generated content to transform their customers into advocates.

Transforming customers into advocates

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