The new marketing landscape: What CMOs need to succeed
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. David Cooperstein from Forrester Research, Inc., defines for marketers how to prepare for competition in this new environment, what behaviors and actions will lead to success as marketers, and how to put the new marketing ecosystem into practice for your brands.
- Discover how brands engage with newly-empowered consumers
- See how customers and brand co-create products and marketing messages
- Understand where to invest to drive demand now
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