Tech titans’ impact on retail: How to leverage your strengths in 2012
Actions from tech titans like Google, Amazon, Apple, and Facebook heavily shape our digital world, and significantly affect retailers’ relationships with customers. How can you act on these trends to move your business forward and stay competitive?
Guest speaker, retail industry expert Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research, Inc., and social technology expert Mike Svatek, Chief Product Strategist for Bazaarvoice, discuss:
- The latest moves among tech titans, from Forrester's February 2012 report: “Google, Amazon, Apple, And Facebook: What eBusiness Executives Need to Know for 2012,” written by Sucharita Mulpuru
- Recommendations for engaging (or not) and modeling these companies’ best practices
- Specific strategies and tactics to create your own proprietary advantage in the new digital era
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