Secrets for a successful holiday season & 2013

Did you know that this holiday season, e-commerce sales are expected to reach a record $54.5 billion, up nearly 17% over 2011 (eMarketer, 2012)? Are you confident that your holiday strategy is optimized for social success?

In this 60-minute webinar, guest speaker, Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research, Inc. and Neville Letzerich, Vice President of Product Management at Bazaarvoice share the most important trends this holiday season and 2013:

  • What to expect from shoppers this holiday season – preview Forrester’s “US Online Holiday Retail Forecast,” including the need-to-know trends for the holidays.
  • How to maximize holiday sales with user-generated content – reach more holiday shoppers, increase traffic, and drive more sales.
  • How to leverage social content to get a jumpstart on 2013 – optimize the omnichannel experience, uncover insights in social data, and realize continued ROI in 2013.
Secrets for a successful holiday season & 2013

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