How the social consumer helps build your brand

A commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice reveals how leading marketers leverage user-generated content (UGC) to build their global brands. At this Bazaarvoice-hosted webinar, Forrester analyst Tracy Stokes shares results, and YETI Coolers shares real-world examples.

You’ll learn:

  • How technology shapes shopping habits
  • How consumer social feedback helps you more effectively tell your brand’s story
  • Which tools and techniques can help you turn consumer feedback into insights and action
  • Six ways to use social feedback to build awareness, loyalty, and trust

Watch the on-demand event now!


Tracy Stokes,
Principal Analyst Serving CMO Professionals,
Forrester Research
Sara Kenton,
Director of eCommerce,
YETI Coolers
Amy Hayes,
Vice President, Global Brand,
How the social consumer helps build your brand

Watch the webinar

Register below for instant access.