Here’s what Twitter tells you about real consumers
Watch Kyle Lacy, ExactTarget, and Ian Greenleigh, Bazaarvoice, dig into the social data that perplexes marketers today.
- How does social reflect the “real” world, and why does it matter?
- Brands must pay attention to social data, but what’s really important?
- Twitter creates a mass of data; what does it tell us?
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