Consumer-Generated Content: How best-in-class brands and retailers get it right

One thing is certain: Nothing gets you closer to shoppers than consumer-generated content. The Bazaarvoice CGC Index for 2016 looks at how CGC shaped Marketing and eCommerce strategies, drove business value to the bottom line, and delivered best-in-class consumer experiences.

Our best-in-class performing clients have much to share with the industry about how to win with consumer-generated content. While their brands and strategies are individual and distinctive, we will go over the five behaviors that shaped their success in 2016:

  • Content collection is at the core
  • Be there in all the moments that matter
  • Customers illustrate the story
  • Active listeners win
  • Consumer engagement is a conversation