Busted: Three Myths About How Real People Shop
Marketers know that today’s consumer journey looks more like an unplanned adventure than a direct path. Every consumer takes an individualized path and the mix of channels and devices can be dizzying.
We will share with you Bazaarvoice’s latest research that followed four shoppers as they shopped in different categories – and what they have to teach marketers.
- 1. Demographics aren’t destiny – but what is?
- 2. Does mobile really matter?
- 3. Where else your shoppers are researching (hint: everywhere)
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