Webinars

We regularly host online video seminars to address hot topics and specific subject areas. We’ll bring the industry’s best, right to your desktop. Learn from their experiences and new ideas to help shape the future of user-generated content. Watch the webinars live or on-demand at your convenience.

Busted: Three Myths About How Real People Shop

Featured webinar:

Busted: Three Myths About How Real People Shop

Tuesday, September 12, 2017

Marketers know that today’s consumer journey looks more like an unplanned adventure than a direct path. Every consumer takes an individualized path and the mix of channels and devices can be dizzying.

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Webinars

Content Strategy for the Visual Consumer

Content Strategy for the Visual Consumer

A guide for incorporating visual consumer-generated content into your digital marketing strategy
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Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
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The Pictures Worth 1,000 Sales: Turn consumer-generated photos and videos into engagement, brand equity and ROI

The Pictures Worth 1,000 Sales: Turn consumer-generated photos and videos into engagement, brand equity and ROI

The holistic value of a healthy consumer-generated content (CGC) program extends beyond conversion lift to an e-commerce site - and analytics show the performance of your word-of-mouth program. Do you know the value your CGC brings in actual dollars - and how you compare to your competitors?
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Client-Led Webinar: CGC doesn’t have to be taxing

Client-Led Webinar: CGC doesn’t have to be taxing

H&R Block has been building its Consumer-Generated Content (CGC) strategy with Bazaarvoice since 2011. The team at H&R Block have learned that constantly improving and utilizing all the components of its Bazaarvoice program is key to success. Watch this webinar to learn how a phased-plan approach has proven successful at H&R Block.
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Transforming customers into advocates

Transforming customers into advocates

CEB TowerGroup research reveals that there is a substantial gap between the way insurers spend their marketing dollars, and the way consumers shop for insurance products. Watch this video for insights into how insurers are utilizing consumer-generated content to transform their customers into advocates.
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Online and in the aisles: How consumer-generated content impacts food sales

Online and in the aisles: How consumer-generated content impacts food sales

Today, consumers care more about food than ever before, and they're sharing this passion online. While the foodie revolution has yet to translate to commerce, global online grocery is projected to reach $100 billion by 2018. Are you prepared for the imminent edible commerce revolution?
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Rebuilding credibility and loyalty with the digital customer

Rebuilding credibility and loyalty with the digital customer

CEB TowerGroup research finds that digital customers only half as likely to consider their bank as a trusted advisor. Watch this webinar to learn how banks can better listen to consumers to build and maintain trust.
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How the social consumer helps build your brand

How the social consumer helps build your brand

Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
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Engage your advocates with Bazaarvoice Sampling

Engage your advocates with Bazaarvoice Sampling

You already know that review volume increases conversion. And you also know that you have some loyal customers (your brand BFF's!). So what happens when you engage those reviewers BEFORE your next product launch?
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How to make this the best holiday sales season yet

How to make this the best holiday sales season yet

Improve your holiday sales and brand image this holiday season with researched and proven tactics to attract shoppers and turn them into buyers.
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Share the customer love: How social curation drives engagement and sales

Share the customer love: How social curation drives engagement and sales

Combining quantitative reviews with emotive social posts creates the human experience critical to growing online commerce.
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The role of mobile in your brand's omnichannel strategy

The role of mobile in your brand's omnichannel strategy

With growing consumer adoption of smartphones and tablets, a generation of always-connected shoppers has been born. To meet the needs of this growing segment, retailers have been forced to evolve their marketing strategies, notably making mobile a top priority.
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Defining the role of the CMO in the age of the empowered customer

Defining the role of the CMO in the age of the empowered customer

Attendees will gain a framework for building a brand strategy where the customer's needs permeate the company’s culture and operations.
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How negative reviews can improve purchase intent – if brands know how to respond

How negative reviews can improve purchase intent – if brands know how to respond

Responding to reviews and questions has a huge impact on sales and sentiment.
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What new FTC rules mean to your reputation and social media program

What new FTC rules mean to your reputation and social media program

The FTC has clarified what some marketers considered debatable in the past. If your agency and partners haven't explained the new rules to you yet, you should be concerned.
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Harness the power of your customer’s digital voice

Harness the power of your customer’s digital voice

Watch this webinar produced in partnership with Brand Republic (the UK’s leading online marketing publisher) to learn how to turn customer feedback into insight and shoppers into advocates.
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The Container Store lifts the lid on customer insights

The Container Store lifts the lid on customer insights

Learn how the company built product and consumer insights from social content, such as ratings and reviews, to transform their business.
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The new marketing landscape: What CMOs need to succeed

The new marketing landscape: What CMOs need to succeed

The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever.
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Secrets for a successful holiday season & 2013

Sucharita Mulpuru, VP and Principal Analyst at Forrester Research, Inc. and Neville Letzerich, VP of Product Management at Bazaarvoice share the most important trends for the holiday season and 2013.
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Talking to strangers: Millennials trust people over brands

Millennials make their own rules of commerce – and it’s time for brands to catch up – or perish.
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