Participate – Interact – Sell. Building relationships online.
Forrester Researcher, Brian Haven, concluded that “engagement” was marketing’s new key metric, but engagement is not a binary thing. It needs to be cultivated by leading users along a participation chain – from one interaction to the next. Fostering participation over multiple touch points not only increases a person’s relationship with your brand, but can also leave behind a “trail” of consumer content which can lead other site visitors to increase their own engagement.
Join Ze Frank, Designer, Visionary and Popular Video Blogger and Sam Decker, CMO, Bazaarvoice to hear how to create your brand’s participation chain online.
Learn:
- How to create a participation chain strategy that captures every interaction possible
- Top 5 participation chain success stories
- Top reasons people are motivated to participate or contribute content
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