The CMO Club: A Look ahead at Social in 2010
No doubt: social media will dominate in 2010. So how do CMOs link social marketing with real, bottom-line results? 120+ CMOs shared their biggest challenges, plans, and expectations for social marketing in a recent survey by The CMO Club and Bazaarvoice.
We'll share our findings and quiz a panel of top CMOs at this insightful webcast.
CMO panelists Sonny Ganguly (Wedding Wire), Kent Huffman (Bearcom), Ted Rubin (e.l.f. Cosmetics), and Sam Decker (Bazaarvoice) share their views on:
- Plans to blend social with commerce in 2010
- Prioritizing the quality of social interactions over sheer quantity
- Measuring social media's direct impact on business metrics
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