Chico’s achieves over 200% increase in conversion with Bazaarvoice Conversations

Tue, 2012-01-31

U.S. women’s specialty retailer Chico’s FAS has seen dramatic results in converting site visits to orders since implementing Bazaarvoice Conversations in April 2011 across its three brands – Chico’s, White House | Black Market and Soma Intimates. All three brands have enjoyed tremendous success with Bazaarvoice platform for onsite customer content.

Building your social strategy and prioritizing the coming year

Tuesday, July 26, 2011

Social is rapidly evolving, faster than most organizations can keep up. How do brands plan for the coming years, when customer expectations change in a matter of months? How do you set up your social organization to scale with the growing massive conversation?

How to Influence CPG Shoppers Everywhere They Shop

Tuesday, March 22, 2011

Today’s consumers shop everywhere — via their phones, online, on social networks, and in stores. Even if they’re shopping for shampoo or cleaning supplies, they want trusted information — fast. Research shows that most CPG shoppers make decisions before they ever enter a store, and half of them visit a retailer’s website a few days before making a purchase.

CMOs share top insights on the bottom line of social

Wednesday, February 2, 2011

We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers (and honesty) may surprise you.

Join us to hear about the results and see what's most important -- and most impactful -- to top CMOs.

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Review-related paid search terms deliver 30x better click-through rates

Tue, 2011-01-04

DRL Ltd. is the leading white goods retailer in the UK, operating the ecommerce site AppliancesOnline.co.uk, as well as the appliance websites for nearly a dozen other major UK brands. The company launched Bazaarvoice Ratings & Reviews in April 2009 and Ask & Answer in August 2010, aggregating all of their user-generated content (UGC) at Appliance-Reviews.co.uk.