Fri, 2012-05-18
To continue expansion in Europe, France’s top seller of business telephone equipment has followed social trends by adding consumer opinions to its website.
The company followed best practices recommended by Bazaarvoice, and quickly achieved increases in web visitor conversion rates and natural search traffic.
Fri, 2012-05-18
In 2011, Lexus Sweden became the first automaker in Europe to use reviews to bring the customer’s voice directly to its public communications, with the help of the Bazaarvoice Conversations solution. Since then, reviews have become an integral component in driving awareness for the Lexus brand.
Fri, 2012-05-18
Customer ratings and reviews have become essential to Dell’s strategy for driving sales and powering innovation across its worldwide organisation since 2006. The company has measured double-digit growth in online conversion rates since working with Bazaarvoice to implement ratings and reviews in Europe, as well as a triple-digit increase in the number of reviews collected.
Fri, 2012-05-18
As one of the largest online retailers in Germany, increasing website conversion rates is a key objective for Conrad. By enabling website visitors to share opinions and engage with each other, the company has experienced an incredible increase in conversion rates.
Fri, 2012-05-18
“How difficult is it going to be to build this gazebo myself?”
“What tools do I need to install this towel rack?”
“I’m no handyman; should I hire someone to help set up my kitchen?"
Tue, 2012-01-31
U.S. women’s specialty retailer Chico’s FAS has seen dramatic results in converting site visits to orders since implementing Bazaarvoice Conversations in April 2011 across its three brands – Chico’s, White House | Black Market and Soma Intimates. All three brands have enjoyed tremendous success with Bazaarvoice platform for onsite customer content.
Thu, 2011-12-15
British pottery manufacturer Emma Bridgewater Ltd has never lacked for enthusiastic customers. The company sought to capture that enthusiasm and use it to spark excitement in consumers and generate more sales. In December 2010, the company launched reviews to give customers a way to share their passion and enthusiasm with others in the company’s online store.
Thu, 2011-11-03
Adobe knew that it had strong brand advocates, and wanted to encourage this audience to share its love of Adobe products and provide real-time feedback on new versions of the software. To that end, Adobe implemented a customer reviews program in April 2010.
Fri, 2011-09-23
As an online retailer specializing in luxury watches, Ashford.com relies heavily on customer reviews to influence potential buyers. That’s because buying a watch — unlike buying a camera or a PC, for example — is a highly emotional and exciting purchase. The buyer’s behavior is influenced far less by specs and statistics than by the feelings associated with the product.
Tuesday, July 26, 2011
Social is rapidly evolving, faster than most organizations can keep up. How do brands plan for the coming years, when customer expectations change in a matter of months? How do you set up your social organization to scale with the growing massive conversation?
