Internet Retailer
2012-06-05 - 2012-06-08
Chicago, IL
Harness the power of customer conversation
Conversation is the heart of change. It’s how we share questions, mix ideas, and challenge beliefs. When the right people understand and harness the power of conversation, the world moves forward. Bazaarvoice’s never-ending mission is to make that kind of change possible, and make customers’ voices heard across our clients’ organizations.
Social data: The genome of your business
Our clients continue to define the social business landscape. At Bazaarvoice, we’re fortunate to look across thousands of brand sites, major social networks, and mobile computing trends to put our finger on the pulse of what customers want. There’s no better way to understand what your customers want on the outside than to understand them from the inside.
Connecting with Millennials
A tidal wave of a new generation with epic buying power is about to upend your business: the Millennials. They are projected to have more spending power than any other generation -- $200 billion annually by 2017 and $10 trillion in their lifetime.
Building around the new consumer
Listening to consumers and acting accordingly benefits businesses – not just at the brand level, but at a higher economic level as well. in this session, John will identify major cultural shifts driving new consumer behavior, and show how businesses are evolving to connect with thoughtful spending.
John Gerzema, Social theorist, author, and CIO, Young & Rubicam
Information is beautiful: Visualizing data
In an age of high-speed living, big data, and info overload, visualized information has incredible potential to help us quickly understand, navigate, and find meaning in complex world. Daily exposure to the web is creating an information design-literate population who demand their information in visual form.
The Loyalty Loop
Businesses that deliver excellent, helpful customer experiences before, during, and after a sale can pull customers into a “loyalty loop,” winning their repeat business. Brand leaders will share their experiences and strategies for attracting and retaining the best customers through social.
Moderator: Andy Sernovitz, Author & CEO, WordofMouth.org
Organizing for Social Program Success
Success in social starts with well-organized programs and teams. Social heavy weights from several different industries will discuss how they organize, staff, and manage their social efforts to drive bottom line dollars.
Moderator: Ed Keller, President, Keller Fay Group
Judy Frey, VP of Interactive Marketing, Xerox
Stephen Strong, Interactive Director, Unilever
Content is King
Engaging customers effectively requires businesses to deliver the content customers want, when they want it. Representatives from leading brands will co-present the tactics and best practices that keep their customers engaged, contributing content, and buying their products.
Lauren Beaubien, Manager, Dealer Advertising Solutions, Cars.com
Social ROI
Your social efforts are only as good as what you can measure. Bazaarvoice and Rosetta will share practices for measuring ROI on social investments, and discuss how they measure and report their success.
Chris Kerns, Director of Worldwide Social Analytics, Bazaarvoice
Jason Tabeling, Associate Partner, Media and Search, Rosetta
Monetizing Social Media
Social media monetizing has been a hot topic for a while now, with varying results for many marketers. Today, the social enterprise is emerging as a successful enabler across marketing, sales, product, and customer service. Experts will discuss how businesses can tap into social networks to drive higher ROI, loyalty, and customer acquisition across their initiatives.
