Bazaarvoice Case Studies

As you can tell, we're obsessed with ROI. Here is proof that user-generated content works in more ways than you can count.

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Increasing sales
	Reviews increase conversion 10% for Argos Huge UK retailer Argos found that reviewed products have a 10% higher conversion rate than those without reviews, across more than 22,000 products.
	Reviews help recapture market share on high end products An online plumbing retailer found that a huge influx of reviews right before Americans started tightening their belts helped stave off huge sales declines, and data from top manufacturers prove it.
	Huge French retailer, Mistergooddeal, drives 40% increase in sales Within just four months of launch, product reviews drove conversion and a 24% increase in time on site..
	The Answer Den doubles online sales for PETCO.com Answer Den visitors placed 100% more orders per session, had a 72% higher conversion rate, and viewed 90% more page views per session, versus product page visitors.
	UK shoppers respond to product reviews on QVCUK.com Reviews drive 23% higher revenues per session, 28% more items per order for QVC-UK.
	User-generated content increases all online product sales, plus 39% for those with reviews at Zales Zales saw increases in all online product sales, plus an additional 38.7% incremental increase in conversion for products with reviews.
	User-generated content gives MotoSport a 21% incremental conversion increase Omniture SiteCatalyst and Bazaarvoice Ratings & Reviews and Ask & Answer integrate to uncover results.
	Product reviews drive 116% conversion for Dutch retailer Visitors who "read all reviews" resulted in a 20% increase in average order value, viewed 157% more pages per session, and an 88% decrease in bounce rate.
	Ask & Answer attracts new users, drives 22% increase in online sales Products with at least two approved questions and answers saw a 22% increase in product browse-to-buy conversion.
	Omniture/Bazaarvoice help major online retailer uncover results Top-rated products within their top-visited category showed a 25% higher click-to-store locator rate, compared to click-through rates in other categories
	Product reviews drive 35% increase in conversion for UK retailer Reviewing conversion for the same products before and after going live with Ratings & Reviews, the same products with reviews have a 35.27% higher overall session conversion rate for figleaves.co.uk.
	Boden sees higher conversion from review-reading visitors Boden shoppers who "read all reviews" converted much higher, and had a higher average order value. These online sales increases grew over time, as more product reviews were amassed.
Driving multichannel marketing results
	La-Z-Boy Comfort Stories campaign drives 13,000 new prospects Campaign garnered new leads, 67% of whom plan to buy within 18 months, gave La-Z-Boy an 8% boost in natural search, and produced sales-ready testimonials.
	Product reviews drive 196% increase in paid search revenue for Office Depot By testing “reviews” and “top-rated products” in their Google ads, Office Depot saw 78% click-through increase, 24% conversion increase, and 196% revenue increase.
	Email with customer reviews drives 10% increase in conversion Using YesMail, Northern Tool sent emails that drive review volume, generate 10% higher conversionand increase revenues 8% over average mailings.
	Product reviews in emails increase AOV by 10% Bath and Body Works sent an email featuring customer content that increased average order value by 10.4%, and excelled in other key metrics.
	Swanson Health feels the effect of a double-dose of click-throughs Swanson Health saw a 68.8% increase in sales using top-rated emails, and their feedback emails are opened 5X more than other messages.
Channel marketing for manufacturers and retailers
	By syndicating reviews to OfficeDepot.com, Kingston doubled conversion Increasing review volume 10X also raised conversion for products without reviews by 35%
	Dell gains 55x more reviews than the category average with BrandVoice Epson, Kingston, and Dell see immediate, huge jumps in review volume when they syndicate reviews to retailer sites.
Enhancing purchasing decisions
	Product reviews help Cars.com drive "intent to buy" While Cars.com doesn't sell directly online, they find that customer reviews increased their lead conversion 16%, and positively impacted other key intent to buy metrics.
	Even if there is no alternative, reviews drive conversion The effect ratings and reviews have when a choice between two products must be made is evident. But what about when a particular category contains only one product, leaving no similar alternative?
Increasing loyalty, site stickiness
	Product reviewers buy more, come back more often Bath & Body Works customers who became reviewers purchased an average 2.28 additional units since the launch of reviews, and they shop more frequently.
	Product reviews drive 29% increase in time on site Analysis shows a 28.8% increase in product views per viewing sessions for products with reviews and 41.8% more time on those product pages that include reviews.
	Net Promoters write more reviews, more often Net Promoters are your best customers; foster relationships with these shoppers and benefit.
	SearchVoice Reviews drives 38% increase in pages per visit Review Landing Pages caused visitors to view more pages, spend more time on the site, and easily navigate to other sections through category pages.
	Photo reviews drive conversion, enhance customer experience Since launching photo reviews, PETCO shows increased online sales and saw higher product ratings on products with customer reviews.
Driving operational improvements and cost savings
	Entire organization rallies to improve product ratings, sales Oriental Trading Co. improves or changes 700 products based on customer reviews and sees sales rise with ratings.
	Customer Q&A leads to 23% decrease in product returns Automotive parts marketer JCWhitney found that Ask & Answer reduced product return rates in 80% of their products with more than 20 questions/answers.
	Ask & Answer™ decreases support costs by up to 81% Overall, products that have at least one answered product question received 27.8% fewer product-related customer service contacts.
	Reviews reduce product returns 20% PETCO found that products with reviews have lower return rates, and those with more reviews have even fewer returns.
Increasing search metrics
	SearchVoice drives 142% search traffic increase The SearchVoice Reviews microsite increases organic search traffic immediately upon launch.
	philosophy drives new site traffic with Mother's Day campaign Analysis showed that 39% of all site traffic for May originated on a Stories page, and 33% of new visitors read stories.
	SearchVoice Reviews quickly increases natural search traffic 40% SearchVoice influenced 40% more daily search referrals and more than doubled daily click-throughs.
Enhancing user experience with social navigation
	"Sort by Rating" option drives 319% increase in online sales for Golfsmith Working with Endeca, Golfsmith introduced the "Sort by Rating" option, resulting in 319% higher sales.
	"Customer Favorite" categories drives 30% sales increase A leading apparel retailer sees 29.92% conversion increases through its "Customer Favorites" categories.
	Social navigation drives 49% increase in sales at PETCO.com The “Top Rated Products” categories influence more sales than other sorting options.