Bazaarvoice Case Studies
As you can tell, we're obsessed with ROI. Here is proof that user-generated content works in more ways than you can count.
Ratings & Reviews™
User-generated content drives sales for Zales
Zales saw increases in all product conversion, plus an additional 38.7% incremental increase in conversion for products with reviews.
Ratings & Reviews drive conversions for UK retailer
Reviewing conversion for the same products before and after going live with Ratings & Reviews, the same products with reviews have a 35.27% higher overall session conversion rate for figleaves.co.uk.
Ratings and reviews increase time on site
Analysis shows a 28.8% increase in product views per viewing sessions for products with reviews and 41.8% more time on those product pages that include reviews.
Reviews significantly reduce return rates
PETCO found that products with reviews have lower return rates, and those with more reviews have even fewer returns.
Paradox of choice
The effect ratings and reviews have when a choice between two products must be made is evident. But what about when a particular category contains only one product, leaving no similar alternative?
Customer review content in email marketing drives sales
Bath and Body Works sent an email featuring customer content that increased average order value by 10.4%, and excelled in other key metrics.
SearchVoice Reviews quickly increases natural search traffic
SearchVoice influenced 40% more daily search referrals and more than doubled daily click-throughs.
SearchVoice Reviews drives organic customer acquisition
Review Landing Pages caused visitors to view more pages, spend more time on the site, and easily navigate to other sections through category pages.
Use Net Promoters scores to identify solid influencers
Net Promoters are your best customers; foster these shoppers and benefit.
Photo reviews drive conversion, enhance customer experience
Since launching photo reviews, PETCO shows higher conversion rates on products with reviews.
"Sort by Rating" option drives conversion for Golfsmith
Working with Endeca, Golfsmith introduced the "Sort by Rating" option, resulting in 319% higher sales.
"Customer Favorite" categories drives sales
A leading apparel retailer sees 29.92% conversion increases through its "Customer Favorites" categories.
Social navigation drives sales at PETCO.com
The “Top Rated Products” categories drive 49% higher conversion than other sorting options.
Ask & Answer™
Ask & Answer attracts new users, increases conversion
Only 4% of question askers have previously written a review, and products with at least two approved questions and answers saw a 22% increase in product browse-to-buy conversion.
Ask & Answer™ decreases product-related support costs
Overall, products that have at least one answered product question received 27.8% fewer product-related customer service contacts.
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