Swanson Health feels the effect of a double-dose of click-throughs

Summary

Swanson Health created a tightly integrated campaign utilizing customer product reviews to drive product purchases in addition to increasing customer loyalty.

  • Swanson Health created a tightly integrated campaign utilizing customer product reviews to drive product purchases in addition to increasing customer loyalty.
  • Swanson Health generated content to include in a weekly email campaign promoting top-rated products

Swanson Health created a tightly integrated campaign utilizing customer product reviews to drive product purchases in addition to increasing customer loyalty.

Through the integration of Bazaarvoice Ratings & Reviews with Yesmail’s Enterprise email application, Swanson Health produced a series of messages that solicited and incorporated customer feedback on its products. The result? Two messages in the series produced significant increases in open rates and click-throughs.

Swanson Health embarked upon this project using a product reviews campaign in which triggered emails were sent to customers 30 days post-purchase. The activity data on these messages demonstrated strong open and click-through rates within 24 hours of receipt, as many customers chose to participate in the Swanson Health product feedback loop.

Setting up a successful feedback loop which fostered customer loyalty, Swanson Health generated content to include in a weekly email campaign promoting top-rated products. Again, open and click-through rates were significantly higher than the averages seen on other product promotional emails.

By providing customers with a platform to voice their opinions using Bazaarvoice Ratings & Reviews and including rich product feedback within their retention email executed through Yesmail Enterprise, the Swanson Health marketing team was able to see great results from this tightly integrated marketing program.

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