Case studies

The consumer dialog runs across all industries. Let Bazaarvoice help you boost revenue and build loyalty with the consumers most important to you.

Retail

Let the voice of the customer fill your shopping carts.

With Bazaarvoice software integrated into your retail website, you’ll create a community of shoppers who engage in profitable and powerful dialog. They’ll talk to you, their favorite brands and other customers to make informed purchases.

This digital word-of-mouth helps you acquire and convert more profitable customers. And through smart analysis of ratings, reviews, questions and answers, you’ll see patterns to help you make smarter decisions to increase customer satisfaction, decrease product returns and improve your product offering.

In the sea of retail options, stand out as the one who joins in on the conversation.

Use our Conversion Calculator to understand the benefits other companies in your industry are already seeing using Ratings & Reviews and Questions & Answers, key features of Bazaarvoice Conversations.

Use the Conversion Calculator
Featured Case Study
Spotlights extends SEO benefits of Ratings & Reviews to category-like pages
Spotlights extends SEO benefits of Ratings & Reviews to category-like pages
Bazaarvoice Spotlights extends the benefits of fresh user-generated content to category-like pages to optimize those pages for search, and to put a spotlight on reviews.
Read the case study »
Higher review volume and average rating correlate with order increases
Higher review volume and average rating correlate with order increases
Review volume and average rating are significant factors in conversion. Retailers already benefiting from reviews could see even more positive results by applying best practices to increase review volume and ratings.
Read the case study »

Consumer brands & manufacturing

Connect with consumers where and when it matters.

People are talking about your brand. They’re sharing their stories and others are listening. Bazaarvoice gets you involved in the conversation and helps you capture and use this digital word-of-mouth to drive sales, build brand loyalty, improve products and refine marketing efforts. 

With Bazaarvoice as part of your social strategy, you’ll enjoy unprecedented access to your customers and retailers. By answering customer questions and responding to reviews of your products directly on retail sites, you’ll build brand advocates and protect your brand reputation.

It’s almost like having brand-trained sales staff in every aisle.

Use our Conversion Calculator to understand the benefits other companies in your industry are already seeing using Ratings & Reviews and Questions & Answers, key features of Bazaarvoice Conversations.

Use the Conversion Calculator
Featured Case Study
ghd® extends the impact of Bazaarvoice far beyond conversion
ghd® extends the impact of Bazaarvoice far beyond conversion
ghd® implemented Bazaarvoice Conversations to provide impartial information to make it easier for consumers to select products and improve conversion. They achieved those things – and much more.
Read the case study »
Sealskinz uses Bazaarvoice Conversations to win more customers
Sealskinz uses Bazaarvoice Conversations to win more customers
Sealskinz uses Conversations to increase shopper-purchaser conversion and uses input from customer reviews to learn about new customer demographics to target.
Read the case study »

Bazaarvoice for banks and insurance companies

Build trust through the voice of the customer.

Perhaps more than in any other industry, consumer decisions about financial institutions are based on word-of-mouth. People ask friends and family. They read reviews and customer stories. In an industry where it’s tough to differentiate, authentic, customer-generated content can make the difference.

Bazaarvoice can help your institution host and leverage this digital word-of-mouth to build trust in your brand, drive acquisition and foster account growth. You’ll build a vibrant community in online, mobile and social channels, so you can interact with your customers wherever they manage their money.

Use our Conversion Calculator to understand the benefits other companies in your industry are already seeing using Ratings & Reviews and Questions & Answers, key features of Bazaarvoice Conversations.

Use the Conversion Calculator
Featured Case Study
ABN AMRO engages with customers to build transparency and trust
ABN AMRO engages with customers to build transparency and trust
The company works with Bazaarvoice to learn from its clients, demonstrating transparency, ensuring relevance, and fostering trust.
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LendingTree’s review-engaged visitors start the loan process 83% more often
LendingTree’s review-engaged visitors start the loan process 83% more often
LendingTree launched Ratings & Reviews so consumers could get first-person opinions from other people like themselves. They can now access reviews for more than 200 lenders.
Read the case study »

Travel

Travelers trust other travelers.

People spend more time online researching before booking travel than they do any other product or service. They depend on reviews from other travelers about transportation, hotels, vacations, and entertainment packages when planning their own trips.

Bazaarvoice helps you encourage and capture this digital word-of-mouth by creating online communities of like-minded travelers on your website. When prospective  travelers visit your site and discover trusted content from other travelers—ratings, reviews, questions, answers and personal stories—they’ll be more likely to book with you and write about their own experiences.

Use our Conversion Calculator to understand the benefits other companies in your industry are already seeing using Ratings & Reviews and Questions & Answers, key features of Bazaarvoice Conversations.

Use the Conversion Calculator
Featured Case Study
Authentic feedback from visitors drives value for Stayz
Authentic feedback from visitors drives value for Stayz
When booking a property on Stayz, guests now have an accurate view of the property based on feedback from past visitors. This change has Stayz seeing a 291% lift in inquiries from visitors who interacted with reviews.
Read the case study »
Review-reading travelers convert 123% higher at CheapCaribbean.com
Review-reading travelers convert 123% higher at CheapCaribbean.com
Cheap Caribbean launched Bazaarvoice Ratings & Reviews on their site and saw hotel page visitors who interacted with UGC convert 123% higher.
Read the case study »

Automotive

The customer voice will take you places.

For most shoppers, a vehicle is a huge purchase—a buying decision that’s only made after careful and comprehensive research. They expect easy access to other shoppers’ experiences and opinions, and depend on this trusted advice.

Bazaarvoice puts digital word-of-mouth to work for companies involved in all phases of automotive purchasing—OEMs, dealers and publishers. By capturing and leveraging authentic, consumer-generated content, you’ll meet the customer demand for information, building trust and driving conversions along the way.

With a steady stream of relevant content, you’ll boost SEO, manage your online reputation and drive more traffic.

We work with some of the world’s largest automotive brands and dealerships to develop social media brand strategies that harness the power of social commerce.

Use our Conversion Calculator to understand the benefits other companies in your industry are already seeing using Ratings & Reviews and Questions & Answers, key features of Bazaarvoice Conversations.

Use the Conversion Calculator
Featured Case Study
Lexus Sweden builds brand trust through customer conversations
Lexus Sweden builds brand trust through customer conversations
Reviews have become integral to driving awareness for the Lexus brand, and play an important part in enhancing the customer experience.
Read the case study »

Case study archive

We’ve helped the world’s leading companies turn earned media into increased sales. Read the stories behind their success.

FatTireTours_logo_158x100

Fat Tire Tours customers share the joys of travel – and inspire others to join the journey

Fat Tire Tours and Bazaarvoice partnered to develop a unique CGC program optimized to bring the thrill of travel to life by capturing ratings and reviews, photos and videos from guests and prominently sharing them both online and offline.

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EGO-CaseStudy_logo-158x100

Bazaarvoice Platform Helps Charge Launch of the EGO Brand with Multi-Dimensional Consumer Content

EGO maximizes the impact of consumer content by leveraging customer photos and videos and by advertising to in-market shoppers with targeted ads to build awareness of a new brand.

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GlamCorner_logo_158x100

Bazaarvoice Helps GlamCorner Attract —and Keep—Customers for Fashion Rentals

Customer reviews collected through Bazaarvoice Conversations play a major role in helping GlamCorner win more customers - and increase their satisfaction rates.

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Kabrita_logo_158x100

Bazaarvoice Helps Build Moms’ Trust in Kabrita’s Goat Milk Formulas

Kabrita leverages Bazaarvoice Conversations to harness the power of the customer voice to educate and persuade health-conscious moms.

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Elkjop_logo_158x100

Elkjøp’s innovative Q&A model boosts the bottom line

Consumer electronics retailer Elkjøp has successfully used the Ratings and Reviews feature of Bazaarvoice Conversations for years to capture customer feedback, improve their offering, and ultimately boost their bottom line.

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Univers-Running is winning the customer loyalty race with Bazaarvoice

Univers-Running.com has seen a 110% uplift in the conversion rate among online visitors who interact with Ratings and Reviews or Questions and Answers.

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Finish Line logo 370x199

Finish Line scores big sales with Bazaarvoice Shopper Advertising

Bazaarvoice created custom Shopper Segments using its first-party shopping data to help Finish Line sell more college football hoodies during the peak holiday shopping season. In an A/B test, Bazaarvoice's first-party data performed significantly better than segments built on traditional third-party data.

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Probikeshop Case Study Logo

Probikeshop bolsters customer confidence with strategic help from Bazaarvoice

Probikeshop turned to Bazaarvoice to better engage its passionate consumer base. By interacting with its customers, Probikeshop has seen an 81% lift in conversions for people interacting with Questions and Answers and a 198% lift in conversion for those interacting with Ratings and Reviews.

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Turtle Wax Logo 158x100

Turtle Wax reaches customers far beyond its website with Bazaarvoice

Bazaarvoice enables Turtle Wax to share CGC - both reviews and images - not only on its own website, but also on major retailer websites where consumers go to buy Turtle Wax products.

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Briggs & Stratton finds innovative ways to collect more user-generated content

Briggs & Stratton creates a unique opportunity to gather both social content and reviews from its consumers at an event - and with the Bazaarvoice platform, the reviews will continue to influence shoppers long after the event.

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Cover FX Case Study Logo thumb 158x100

Bazaarvoice Curations leads Cover FX customers to exactly the right products

In an innovative implementation of Bazaarvoice Curations, Cover FX provides shoppers with a “selfies” gallery of customers wearing different shades of foundation. The program has had a significant positive impact on Cover FX in areas ranging from time spent on the website to conversion rates – including more than tripling conversion rates for those who interact with Curations content.

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Appliances Online logo 158 x 100

Appliances Online and its customers get the information they need, and conversions soar

For Appliances Online, Bazaarvoice Conversations has proved to be an invaluable tool to provide information that helps customers make confident buying decisions and to get customer feedback.

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GHD case study logo 158x100

ghd® extends the impact of Bazaarvoice far beyond conversion

ghd® implemented Bazaarvoice Conversations to provide impartial information to make it easier for consumers to select products and improve conversion. They achieved those things – and much more.

Read more
Spotlights Case Study Thumb 158x100

Spotlights extends SEO benefits of Ratings & Reviews to category-like pages

Bazaarvoice Spotlights extends the benefits of fresh user-generated content to category-like pages to optimize those pages for search, and to put a spotlight on reviews.

Read more
2015.02.NA-Sealskinz_CaseStudy_Logo

Sealskinz uses Bazaarvoice Conversations to win more customers

Sealskinz uses Conversations to increase shopper-purchaser conversion and uses input from customer reviews to learn about new customer demographics to target.

Read more
2014.11.Boots_CaseStudy_Logo-web

Boots uses Bazaarvoice best practices to turn unhappy customers into advocates

Boots has learned it’s how a company responds to negative reviews that counts. In fact, our research shows that brands can double customers’ purchase intent by being responsive.

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2014.09.AU-Stayz-CaseStudy_logo

Authentic feedback from visitors drives value for Stayz

When booking a property on Stayz, guests now have an accurate view of the property based on feedback from past visitors. This change has Stayz seeing a 291% lift in inquiries from visitors who interacted with reviews.

Read more
2014.07.NA-Maps-CaseStudy_logo-web

Bazaarvoice Conversations shows Maps.com the ROI of reviews

Maps.com switched to Bazaarvoice Conversations to increase and measure how its consumers interact with content.

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bodyguardz_logo

Bazaarvoice reviews go beyond the website to deliver business for BodyGuardz

The #1 reason people buy BodyGuardz protection products for mobile devices is quality. The #2 reason? Consumer reviews.

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Friskies Case Study Logo th

Ratings and reviews drive increased organic search traffic

After adding Bazaarvoice Conversations to the Friskies site organic search traffic increased to Friskies pages where ratings and reviews was deployed.

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2014.06.Valspar-CaseStudy_logo

Valspar sees success responding to consumers in the retail channel

Bazaarvoice gave Valspar an opportunity to spread its most engaged customers’ feedback close to the point of sale.

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Overstock Case Study Logo

Maximizing non-converting traffic is all upside for Overstock.com

Retail/ecommerce sites convert only 3% of traffic to a sale, so they are missing an opportunity to make money on 97% of their visitors. In 2010, Overstock.com decided to monetize by adding advertising to its site.

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2014.03.IRTop25-CaseStudy_logo_web

Higher review volume and average rating correlate with order increases

Review volume and average rating are significant factors in conversion. Retailers already benefiting from reviews could see even more positive results by applying best practices to increase review volume and ratings.

Read more
SleepRevolution-CaseStudy_SR-logo

Sleep Revolution leverages insights gained from shopper questions on retail partner sites

Sleep Revolution sought to engage in more meaningful, relevant, and mutually beneficial conversations with millions of customers across the globe. Harnessing the customer voice resulted in increased sales, decreased support costs, invaluable insights and a brand new product line.

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2013.10.NA Homax CaseStudy Homax logo

Homax enhances brand reputation with consumers and retail partners

Homax connected directly with customers across retail partner sites to provide excellent customer care to end users and trade partners alike, while using insights gained to improve messaging and brand experience on the retailer’s site.

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2013.07.NA-CS_3MESPE-logo_thumb

3M ESPE confirms importance of dentist-to-dentist word of mouth

By simplifying the review submission process and going beyond the website, 3M was able to increase customer review volume by 200% in three days on their ESPE products.

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venca_logo_bvnavy

Venca’s online customer engagement rockets by 1900% with Bazaarvoice

A major Spanish retailer, Venca is taking a lead in distance selling and e-commerce.

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Elkjop

Elkjøp re-engages with customers to become the friendly face of electronics retail

By re-engaging its shoppers in authentic conversations, the company aims to become "the most consumer-focused and friendly electronics retailer on earth.”

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Boulanger delivers peerless service, refines product offerings and earns customer trust with Bazaarvoice

Boulanger now has a word-of-mouth customer engagement solution that derives critical business insights.

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White Stuff delivers a ‘human’ multichannel experience with Bazaarvoice

The partnership with Bazaarvoice enabled White Stuff to make loyalty a pillar of its strategy, and the results speak for themselves.

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BV-CS-Buyagift-230

Buyagift uses ‘Conversations’ to deliver dynamic customer service — and boost conversion rates by 171%

Company stimulates authentic conversations with customers, builds trust and better informs its product offering.

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BareEscentualsLogo

Bare Escentuals sends sales soaring with the voice of the customer

Bare Escentuals engages with customers with product reviews, questions and answers, and customer stories.

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Hong-Kong

Customers sharing experiences bring 250% higher conversion rate for specialty website

Hong Kong Import’s program with Bazaarvoice gives customers an easy way to ask for advice, comment on products and find what they’re looking for.

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Onedirect

Onedirect breaks new ground by integrating Bazaarvoice reviews and SEO solutions into a B2B environment

To continue expansion in Europe, France’s top seller of business telephone equipment added consumer opinions to its website.

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UrbanDecay

Conversations lead to conversion for Urban Decay

Urban Decay has seen impressive results with Conversations, earning consistently high product ratings and conversion rates.

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BV-CS-LG-230

Bazaarvoice helps LG give customers the product information they need

LG is delivering the shopping experience that today’s customers demand through a question-and-answer program established with Bazaarvoice.

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UrbanOutfitters

Urban Outfitters’ Decorative Home gets the customer feedback it needs from Bazaarvoice

Customer feedback affects every decision for the company’s online division, from product design to marketing.

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BV-CS-QVC-230

Customer opinions help QVC UK improve products and sell more

Using reviews to identify top-rated products, the brand was able to sell more and acquire new customers.

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Oriental-Trading

Entire organization rallies to improve product ratings, sales

Oriental Trading Company sees a direct correlation between ratings and sales. Its highest-rated products convert at double the rate of average- or low-rated products.

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BV-CS-Samsung-230

Samsung answers increase engagement, fill information gaps

Samsung used Questions & Answers to enable brand representatives to answer product-related questions across Bazaarvoice’s network.

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Sears

Social Alerts show 29% higher conversion rate than general marketing emails

Social Alerts deliver nearly 5x higher click-through rates and 29% higher conversion rate, and 96% of contributors opt in.

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Lazboy

La-Z-Boy Comfort Stories campaign drives 13,000 new prospects

Using Bazaarvoice's Campaigns, La-Z-Boy aimed to drive registrations and opt-ins, drive return visits and frequency, and increase natural search traffic.

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rubbermaid

Coupon with review sees 10% redemption lift

When Rubbermaid implemented Bazaarvoice Ratings & Reviews, they wanted to enhance product information on their site and facilitate conversations with clients.

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rubbermaid

Rubbermaid products with reviews show increased revenues

When Rubbermaid implemented Bazaarvoice Ratings & Reviews, they wanted to enhance product information on their site and facilitate conversations with clients.

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BV-CS-Swanson-230_0

Swanson Health feels the effect of a double-dose of click-throughs

Swanson Health created a tightly integrated campaign utilizing customer product reviews to drive product purchases in addition to increasing customer loyalty.

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Land-Nod

Ratings & Reviews uncover product improvements

When Land of Nod launched Bazaarvoice Ratings & Reviews, they analyzed each customer review, then acted to address problems on products that customers commented on.

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Espares

Shoppers who read customer Q&A convert 45% more often

eSpares partnered with Bazaarvoice to launch customer reviews and Ask & Answer, which lets consumers ask questions and get answers that help them make purchase decisions.

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BV-CS-Vodafone-2301

Review readers 40% more likely to start the checkout process at 3 Mobile Australia

Review readers on VHA’s ecommerce site are more likely to initiate the purchase process than visitors who don’t interact with customer reviews.

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BV-CS-CanadienTyre-230

Ask & Answer™ decreases product-related support costs

Higher answer volumes reduce call volumes, increasing efficiencies within the customer service center.

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BV-CS-FigLeaves-230

Ratings and Reviews increase conversion rates on figleaves.com UK

The look-to-book ratio us 4x lower (better) for products with reviews compared to those without.

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