Online, it’s less about “shelf space” and more about “voice space.”Manufacturers: Use your customer’s voice to beat out your competition.As the world’s leading retail sites capture user-generated content from their customers for thousands of products, we make it easier for manufacturers to let their brands to stand out. With BrandVoice, manufacturers can give customers a place to review products on the manufacturer’s own website and share the content with online retailers.  More user-generated content about products in the channel equals more sales in the channel. Studies prove it: the more reviews, the higher the conversion. With BrandVoice, manufacturers can syndicate Ratings & Reviews content to the Bazaarvoice network of retailers, increasing review coverage from 10-20% to as much as 80%. In addition, this content can be shared with affiliates and shopping engines. When you create a space for your brand-loyal customers to review your products, it’s like working overtime to gather customer reviews, gaining massive site space on all your retailers’ sites, and getting direct, valuable input from your customers. All without any heavy lifting, focus groups, or advertising fees paid to your retail partners. What’s more, reviews make great ad copy for your “traditional” advertising. Customers love to hear from “people like me.” Retailers win because they sell more of your product. Customers win because they get valuable opinions from other customers. You win because you gain “shelf space” on your top retailers’ sites.
Don’t get left out. Amplify the voice of your brand-loving customers.BrandVoice is an extension of your Ratings & Reviews implementation. As soon as you start to gain reviews, Bazaarvoice will match your product catalogs with your retailers, affiliates and portal partners. From there, we will feed your reviews to designated retailers on an ongoing basis. And we can usually have you live in a few weeks. |
||
 |
|
