May 24th, 2007 by Brett Hurt Founder and CEO
Aloha from beautiful Maui! Debra and I are on vacation with our daughter, Rachel, celebrating our 11-year wedding anniversary.
During a little downtime this week, I have seen three profound examples of user-generated content in action:
1. Today, MarketingSherpa released a new case study on how President's Choice (large Canadian grocer) is leveraging online customer reviews of their private-label products in their stores, circulars, loyalty program, and product lab. It is well worth the read; it is one of the most powerful multichannel examples that we have worked on with any client to date. I also encourage you to look at the creative samples they provided. Note that free access is only available for seven days from the publish date.
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March 17th, 2007 by Brett Hurt Founder and CEO
For the fifth installment of my Word-of-Mouth Wisdom interview series, I decided to tap our investor base. At Bazaarvoice, we are fortunate to count six serial entrepreneurs as investors in our company. One of them is Josh Kopelman, the founder of Half.com and a prominent figure in the Web 2.0 scene. Josh calls himself a "coastally challenged VC" on his blog "Redeye VC" because he is based in Philadelphia. But you wouldn't know it because his investments are in some of the most prominent early-stage companies that I know of. His portfolio includes companies like 1-800-FREE411 (currently owns 6% of the 411 market out of nowhere), Aggregate Knowledge (a recent Bazaarvoice partner), Krugle, Riya, Root Markets, StumbleUpon, VideoEgg, Wikia, and YackPack. I can tell you from personal experience that Josh is an extraordinarily helpful investor. His connections are extraordinary and his entrepreneurial experience is incredibly impressive.
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