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Williams-Sonoma has quickly realized the value of UGC. This holiday season they used customer reviews in several emails to promote holiday foods and merchandise top-rated cookware.

Beauty products purveyor philosophy re-styled the look and feel of Ratings & Reviews for the holidays. They also used top-rated gifts as one way to merchandise products in their holiday shop and promoted this on their homepage.

 Throughout the holiday shopping season Best Buy featured three different homepage banner ads with pop-up URLs to direct the consumers to various shopping categories. One of their favored merchandising categories was top-rated products.

Levenger featured top-rated products as “Customer Favorites” in their holiday gift guide and highlighted this in an email.

Land of Nod gave away a $1,000 gift card in return for reviews…just in time for customers to do some holiday shopping and for the Land of Nod to collect some great content to help indecisive shoppers.

This holiday season saw a huge reflection of the customer voice in retail. We’ll keep you posted on other unique holiday promotions this year!