Due to positive reader feedback on Brett's "Word-of-Mouth Wisdom" interview series, I've decided to start a blog interview series that focuses on our partners. Each month, I will ask a Bazaarvoice partner to share their insights on our industry, social commerce, multi-channel integration, and other to be determined topics with readers of Bazaarblog. I hope you enjoy this first interview and look forward to many more.
IBM is one of our valued e-commerce platform partners and Errol Denger, Senior Strategist for IBM WebSphere Commerce, thinks pretty hard and pretty often about where our industry is heading. To kick off the partner interview series, I thought it would be good to pick Errol's brain on a few topics that our customers frequently ask us for input on. Enjoy!
1. E-commerce is evolving quickly. Every year, it seems that our industry is buzzing about a new hot topic. What do you foresee being the hot topics in e-commerce over the next 2-3 years?
