Sorry Ebert and Roeper, CNET, Consumer Reports, and Wine Spectator.
Customers trust each other more than they trust you.
Last year Edelman told us that “trust in someone like me” tripled in two years, from 20% to 68%. Jupiter found that 77% of customers seek product reviews. And eMarketer found that 91% seek word of mouth.
Today, MarketingSherpa reports 84% of online customer trust reviews from another customer over a critic. So…I guess Time Magazine got it right. The Person of the Year is “You”.
Some other interesting findings…
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