Posts Tagged ‘Ubuntu’

Brant Barton Trash the Customer Suggestion Box, Build a Customer Ideation Community!

June 1st, 2007 by Brant Barton Co-Founder and Chief Innovation Officer

Exactly 1 month ago, I posted on Dell's plan to offer machines with pre-installed Ubuntu Linux based on the overwhelming positive response to this suggestion by users of IdeaStorm, Dell's customer ideation website.  Today I visited Dell.com and was thrilled to see the graphic below (click to see a full-size version) on their homepage.  The big caption reads, "By Popular Demand, Ubuntu Has Arrived." and below, "The Dell community spoke, and we listened."  Homepage real estate is sacred ground, and I love that Dell is using homepage visibility to send this message loud and clear to their customers, both first-timers and the die-hards that fill the pages of IdeaStorm with thousands of new product, service, support, and branding ideas and suggestions. 

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Brant Barton Dell IdeaStorm Goes Full Circle

May 1st, 2007 by Brant Barton Co-Founder and Chief Innovation Officer

When Dell launched their IdeaStorm site several months ago (a move that we at Bazaarvoice applauded!), one customer post quickly rose to the top of the rankings and still holds the #1 spot.  Other IdeaStorm users quickly piled on, supporting the call for a pre-installed Linux option on new Dell machines.  Well it seems that the feedback made it to the right people at Dell, because according to Boing Boing, Dell will begin offering pre-installed Ubuntu Linux.  What a great example of a company (a $57 billion global enterprise, no less) actually listening and taking action on the voice of its customers!  GO DELL!