Posts Tagged ‘Press Release’

Sam Decker Rosetta Stone customers share opinions

June 23rd, 2009 by Sam Decker Chief Marketing Officer

rosetta-stoneRosetta Stone, the leading provider of interactive language-learning solutions, launched Bazaarvoice Ratings & Reviews™ to help customers share their experiences with learning new languages. Now current customers can easily exchange their opinions on a wide range of language-learning solutions covering more than 30 languages, and new customers can browse customer-generated reviews to learn which solution is applicable to their interest and skill level.

Since the launch in April 2009, Rosetta Stone has already collected thousands of product reviews, with over 95 percent of the reviews having a 4 or 5-star rating. To further help visitors determine each review’s relevance, an extensive reviewer profile that highlights the reviewer’s previous experience with the language; reason for learning the language; next language to learn; and number of Rosetta Stone products owned are provided with each review.

According to Tom Adams, CEO of Rosetta Stone, “The positive response to Bazaarvoice Ratings & Reviews has been outstanding and we are eager to further listen, learn, and communicate with our customers and help them in their language learning journey.”

Read more about Rosetta Stone’s launch in our press release, and check out our related blog posts to see how other clients have used Bazaarvoice Ratings & Reviews to drive customer engagement for their own brands.

Sam Decker James Avery customers share over 1,000 stories of a mother’s love

June 16th, 2009 by Sam Decker Chief Marketing Officer

James AveryTexas-based jewelry retailer James Avery launched a Mother’s Day “Love to Share” campaign with Bazaarvoice Stories. Splash pages highlighting the “Mother’s Love” jewelry collection encouraged customers to share their stories of a mother’s love.

The Love to Share site received nearly 30,000 visitors in the month leading up to Mother’s Day, and James Avery posted a 28% increase in online sales over May 2008. “People come to James Avery to purchase special gifts for cherished loved-ones,” said James Avery’s Sr. Director of Marketing, John McCullough. “We wanted to allow our loyal customers to share their real-world stories about the amazing moms in their life this Mother’s Day season.”

Read more about James Avery’s Love to Share campaign in our press release, and check out our related blog posts to see how other clients have used Bazaarvoice Stories to drive customer engagement for their own brands.