Bazaarvoice Community Manager Sherrie Nguyen guest-writes this post.
Borders.com launched their new e-commerce website in late May, and there has been a flurry of activity since! With the new look and enhanced functionality, Borders has created an interactive environment which fosters a true online community. The magic shelf is an especially cool new enhancement that makes it easy to shop new items. There is a shelf for new music, DVDs, fiction, non-fiction, staff picks, and even a shelf that shows “top picks for you” which you can customize based on your interests.
Since the launch of the new site, Borders encourages use of Bazaarvoice Ratings & Reviews by including an invitation to review products on every packing slip. When customers receive their invoices, they are referred back to a splash page at www.borders.com/ratings, where Borders explains how easy it is to rate and review their products. This effort has given them a steady stream of reviews.
