This is the fifth in our series of key takeaways from some of the presentations…
Posts Tagged: Keller-Fay
-
-
For Every $1 Spent Online, the Internet Influences $3.45 Offline
Yesterday's edition of the always informative eMarketer newsletter…
-
Proof of the Altruistic Consumer
I recently posted results from our study with Keller Fay, that 90% of product…
-
Why Customers Write Reviews
Because reviewers want to help others…that's the short answer.…
-
'An Inconvenient Truth', Wal-Mart, and Word-of-Mouth
A month and a half ago on this blog, I predicted that An Inconvenient Truth…
