This is the fifth in our series of key takeaways from some of the presentations…
Posts Tagged: Keller-Fay
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For Every $1 Spent Online, the Internet Influences $3.45 Offline
Yesterday's edition of the always informative eMarketer newsletter…
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Proof of the Altruistic Consumer
I recently posted results from our study with Keller Fay, that 90% of product…
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Why Customers Write Reviews
Because reviewers want to help others…that's the short answer.…
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'An Inconvenient Truth', Wal-Mart, and Word-of-Mouth
A month and a half ago on this blog, I predicted that An Inconvenient Truth…









