Posts Tagged ‘jeff-watts’

Marketing Strategy, New at Bazaarvoice, Ratings & Reviews, Research, Search & SEO, User-Generated Content, eCommerce

Sam Decker SEO Webinar — Boosting Natural Search with User Generated Content (Wednesday, August 29)

August 24th, 2007 by Sam Decker Chief Marketing Officer

Often we host webinars for clients and key prospects and send private announcements via email. However, due to the high interest and complexity of user-generated /customer-created content and search engine optimization, we decided to open this to a wider audience. Today we issued a release on this upcoming webinar, which will be given by Jeff Watts, our search expert and search/syndication product manager.

Bazaarvoice clients learn a lot from Jeff, and through the SyndicateVoice and SearchVoice program they have also gained a lot of revenue impact. Jeff will share key findings across many large multi-channel retailers as well as strategies (such as segmented content and avoiding duplicate content) that is critical to making user generated content effective for boosting natural search traffic. There will be time for questions at the end as well. Click on the link below to register — there is a limited number of 'seats'!

 

Boosting Natural Search Traffic Through Consumer-Generated Content

Join us for a live webinar on August 29th to hear Jeff Watts, a veteran search engine optimization strategist and product manager for Bazaarvoice, explain how you can employ consumer-generated content to help drive down your acquisition costs and improve the efficacy of your search engine marketing.

This webinar will cover:
* Why user-generated content indexes well with search engines
* Performance of review content in the long tail of search
* The Bazaarvoice approach to search engine optimization
* Sample case studies and best practices

Date:       
Wednesday, August 29, 2007
       
Time:       
1:00 PM – 2:00 PM CDT

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www.gotomeeting.com/register/513013753

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New at Bazaarvoice, Ratings & Reviews, Research, User-Generated Content, Word of Mouth, eCommerce

Sam Decker How SyndicateVoice Took Search Traffic from Good to Great

August 23rd, 2007 by Sam Decker Chief Marketing Officer

By Jeff Watts, SyndicateVoice Product Manager

It seems that just about everyone is publishing something these days:  Technorati claims to be tracking 92.7 million blogs, Wikipedia has around 5 million articles, and more and more sites are facilitating the creation of consumer-generated content.  But publishing and publishing effectively are entirely different.  A site can have the greatest content on the web, but if it is not discoverable by the masses, it will yield little traffic.One of the most important types of content marketers should focus on publishing effectively is customer ratings and reviews.  After all, 77% of online shoppers are seeking review content online before they buy according to Jupiter Research.  Recently Bazaarvoice launched SyndicateVoice, a product that helps our clients dramatically increase the amount of traffic their ratings and reviews receive, particularly through search engines, by using an effective publishing strategy. 

In a nutshell, SyndicateVoice does the following:

  1. Publishes a standalone, review-centric microsite that targets long tail search traffic for review-centric key words.
  2. Retains visitors to the microsite once they’ve entered.
  3. Syndicates excerpts of reviews to a broad network of search engines, shopping portals, price comparison engines, and RSS outlets.

Several clients who have gone live with SyndicateVoice have seen fantastic results.  For example, in a sample of three clients for the first 27 days since their respective launches, SyndicateVoice results show the following: (more…)

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Marketing Strategy, New at Bazaarvoice, Ratings & Reviews, Research, Search & SEO, User-Generated Content, Word of Mouth

Sam Decker New Whitepaper: Boosting Natural Search using Ratings and Reviews

August 11th, 2007 by Sam Decker Chief Marketing Officer

One of the key benefits of user generated content is attracting natural search traffic to your site. After two years working with large mutli-channel retailers, we have learned a lot about optimizing natural search traffic for our clients.

We hired Jeff Watts, a nationally-recognized search engine marketing expert as Product Manager for SyndicateVoice and our natural search optimization functionality. Jeff has spoken at many search engine marketing events and managed global search optimization for National Instruments, a $600M company.Through Jeff's leadership, we optimize the Bazaarvoice SearchVoice and SyndicateVoice capabilities every 6 weeks through our rapid  development lifecycle. We have also launched the Bazaarvoice Microsite solution that furthers the impact of natural search through brand and category-related pages.

One of the many factors unique to Bazaarvoice's successful UGC search strategy is segmenting the content from the product pages, so that review content is optimized for the 'long tail' searches related to product reviews. This is a superior strategy compared to embedding review content into the product pages because product pages already carry so much other content and markup that dilutes the opportunity for reviews-focused keyword searches. (more…)

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Marketing Strategy, Ratings & Reviews, Research, User-Generated Content, eCommerce

Sam Decker The Long Tail Opportunity of Consumer-Generated Content

July 31st, 2007 by Sam Decker Chief Marketing Officer

By Jeff Watts, SyndicateVoice Product Manager

Question:  What do the following silly things have in common?

1.    what is the approximate size of a banjo
2.    redheads and the men that love them
3.    how to hit the sasquatch
4.    used men’s hunting socks

Answer:  they are all actual phrases that searchers have typed in to discover various Bazaarvoice clients’ review content.  (For the record, I cannot fathom why someone was searching for “used men’s hunting socks”.) 

The long tail of search engine data tells a fascinating story that smart marketers are listening to.  It is not just silly phrases like those above, but obscure and unique terms – perhaps used only once or twice – that give insight into what your visitors are really looking for.  Long tail search terms might not match your page titles or your carefully crafted page descriptions, but they do match some other combination of words on your page – even when you are not anticipating them.   For many sites, the unanticipated terms account for over 80% of the search terms and over 50% of the referrals, and this makes it imperative to understand how best to target those terms.
(more…)

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