February 1st, 2009 by Sam Decker Chief Marketing Officer
This blog post was guest written by Meghan Meehan, Bazaarvoice Community Manager.
TurboTax is undoubtedly one of Bazaarvoice’s most innovative clients. Not only do they do a fantastic job of acquiring user-generated content, they’re also constantly discovering new and creative ways to leverage the content they’ve collected. They recently launched a national campaign promoting Ratings & Reviews in brick and mortar stores, using our new MobileVoice product. This allows in-store shoppers to read reviews of TurboTax software on their cell phones.
Before the Super Bowl kicks off on Sunday, TurboTax is kicking off an amazing event of their own. They’ve launched a groundbreaking interactive banner that uses review quotes and photos submitted by reviewers as part of a larger Super Bowl campaign. This ad was front and center on Yahoo!’s home page until midnight last night, and you can see it archived here. Take a look (be sure to click the “click here for full experience” link). You have to see it to believe it!
January 27th, 2009 by Brett Hurt Founder and CEO
We’re thrilled to win the Inaugural Innovation Contest at the 2009 Shop.org Strategy and Innovation Forum. One of our newest and most powerful programs, BrandVoice, will be featured among five winning ideas on Tuesday, February 3rd at the conference.
Attendees will hear all about the amazing results manufacturers and retailers have seen with BrandVoice by way of increased review volume and sales metrics.
While we know that products with more customer reviews sell better, just 15% of products are reviewed on retailer sites, on average. BrandVoice enables manufacturers to collect UGC on their sites, then syndicate it to retailers, who get this content for free. When Kingston syndicated reviews to OfficeDepot.com, Kingston reviews increased tenfold and conversion for reviewed products doubled. It’s a win-win.
Our thanks go to the Shop.org retailers, who selected us as one of the winners. We look forward to seeing you all at the Forum!
December 6th, 2007 by Sam Decker Chief Marketing Officer
We are thrilled that Austin Business Journal readers awarded Bazaarvoice the Most Innovative Software in their recent Tech Innovations awards for our Ask & Answer hosted application.
Here's the press release, and a snippet:
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it has received an Austin Business Journal “Tech Innovation” award for its hosted Ask & Answer™ service. The award recognizes Bazaarvoice for pioneering an important new way for multichannel businesses to tap into the social nature of the shopping experience to drive sales, satisfaction, and loyalty. Bazaarvoice manages social commerce capabilities for more than 150 leading online businesses including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty.
Bazaarvoice was presented with the award, sponsored by Eureka Software, on Thursday, November 29 at a ceremony held at the Sheraton Austin Hotel. Bazaarvoice was selected as a finalist for the award from among dozens of Austin-based software companies, and then chosen as a winner by the public.
Let us know if you want a demo. Email info@bazaarvoice.com. We already have conversion and call reduction case studies…very exciting!
January 7th, 2007 by Sam Decker Chief Marketing Officer
"More Cowbell" is one of my favorite sketches on Saturday Night Live. Featuring Will Farrel and Christopher Walken, it's about the recording of the song "(Don't Fear) the Reaper" by Blue Oyster Cult in 1976. See the video here.
The song's producer Bruce Dickinson (played by Walken) encourages Farrel's character to play more cowbell. The rest of the band members object — it's distracting and doesn't seem to fit. But the famous producer knows his stuff. In the end, the band concedes that what that song does indeed need more cowbell.
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