Posts Tagged ‘IdeaStorm’

Books, Interviews, Marketing Strategy, Ratings & Reviews, Research, User-Generated Content, Word of Mouth

Brett Hurt Word-of-Mouth Wisdom #7: Ed Keller, The Keller Fay Group

August 8th, 2007 by Brett Hurt Founder and CEO

For my 7th installment of the Word-of-Mouth Wisdom interview series, I am proud to interview Ed Keller.  Ed serves on our Board of Directors and is an industry guru as well as a seasoned operational CEO.  He has continuously added value to the Bazaarvoice team and Board, and we are constantly learning from him.  He is also the founder and CEO of The Keller Fay Group, which is doing some of the most interesting work in the word of mouth field.

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Ed Keller1. As the author of "The Influentials", former CEO of Roper, President of WOMMA, Board Director at Bazaarvoice, and CEO of your new business, why do you think the word of mouth movement is buzzing like never before?

Why now and not five years ago?

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Customer Centricity, Marketing Strategy, User-Generated Content

Brant Barton Trash the Customer Suggestion Box, Build a Customer Ideation Community!

June 1st, 2007 by Brant Barton Co-Founder and Chief Innovation Officer

Exactly 1 month ago, I posted on Dell's plan to offer machines with pre-installed Ubuntu Linux based on the overwhelming positive response to this suggestion by users of IdeaStorm, Dell's customer ideation website.  Today I visited Dell.com and was thrilled to see the graphic below (click to see a full-size version) on their homepage.  The big caption reads, "By Popular Demand, Ubuntu Has Arrived." and below, "The Dell community spoke, and we listened."  Homepage real estate is sacred ground, and I love that Dell is using homepage visibility to send this message loud and clear to their customers, both first-timers and the die-hards that fill the pages of IdeaStorm with thousands of new product, service, support, and branding ideas and suggestions. 

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Community, Customer Centricity, Marketing Strategy, User-Generated Content, Word of Mouth, eCommerce

Brant Barton Dell IdeaStorm Goes Full Circle

May 1st, 2007 by Brant Barton Co-Founder and Chief Innovation Officer

When Dell launched their IdeaStorm site several months ago (a move that we at Bazaarvoice applauded!), one customer post quickly rose to the top of the rankings and still holds the #1 spot.  Other IdeaStorm users quickly piled on, supporting the call for a pre-installed Linux option on new Dell machines.  Well it seems that the feedback made it to the right people at Dell, because according to Boing Boing, Dell will begin offering pre-installed Ubuntu Linux.  What a great example of a company (a $57 billion global enterprise, no less) actually listening and taking action on the voice of its customers!  GO DELL!

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