Posts Tagged ‘customer’

Brant Barton Trash the Customer Suggestion Box, Build a Customer Ideation Community!

June 1st, 2007 by Brant Barton Co-Founder and Chief Innovation Officer

Exactly 1 month ago, I posted on Dell's plan to offer machines with pre-installed Ubuntu Linux based on the overwhelming positive response to this suggestion by users of IdeaStorm, Dell's customer ideation website.  Today I visited Dell.com and was thrilled to see the graphic below (click to see a full-size version) on their homepage.  The big caption reads, "By Popular Demand, Ubuntu Has Arrived." and below, "The Dell community spoke, and we listened."  Homepage real estate is sacred ground, and I love that Dell is using homepage visibility to send this message loud and clear to their customers, both first-timers and the die-hards that fill the pages of IdeaStorm with thousands of new product, service, support, and branding ideas and suggestions. 

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