Earning my MBA from The Wharton School in '99 was a transformational…
Posts Tagged: blogging
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A Simple Way to Prioritize "Social" Initiatives
When planning your social strategy and investments, it’s difficult…
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Heinz Has a Rough Start with User-Generated Advertising
Lounging on the beach with my wife, Debra, on vacation in Maui, today I read…
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The Anne Frank Tree and Word-of-Mouth
Debra, Rachel, and I are on vacation in Amsterdam and we visited the Anne…
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Consumer-generated ads and General Motors
"And in their darkest hour, General Motors tuned into the most powerful…
