The following is an interview with Shannon Glass, Director of Internet Operations, for Limited Brands, parent company for Bath & Body Works as well as Victoria's Secret, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co.:
Why did you add reviews to the Bath and Body Works web site?
Adding reviews functionality was a great way to connect to our customers, and it’s a perfect medium for customers to give direct feedback on our products. From a business perspective it will help us with merchandising and marketing strategies. We learn what products customers want to see in the store, what we can do to improve products, and how to market them better. We’ve already tested two emails with top rated products which have turned in great results!
Why did you choose Bazaarvoice over GSI Commerce’s standard reviews solution?
There were several reasons.
