Brand advertisers, direct marketers, multi-channel retailers, clients and prospects of Bazaarvoice, there's somebody you need to meet – Caitlin Oppermann.
I read about Caitlin just this afternoon as I was reading Boing Boing, my favorite blog. Sorry Sam! Xeni Jardin, one of BB's editors, links to a compelling story entitled "Say Everything" at New York Magazine. I highly recommend you read the story, but the main gist is that the proverbial "younger generation" is shamelessly comfortable with revealing the details of their personal lives to the rest of the world in the form of TypePad posts, Flickr photos, YouTube videos, and the agency of a thousand and one (and growing everyday) new social networking and community tools and websites. The article provides a glimpse into the lives of several of the young people driving this trend, some of which have been burned by the limelight but others that can't seem to get enough of it.
